Digital Commerce Director

4 weeks ago

Shanghai, Shanghai, China Hasbro Full time

At Hasbro, a global leader in play and entertainment, we are seeking an experienced Digital Commerce Director to lead our e-commerce strategy in China.

About the Role

The successful candidate will be responsible for overseeing the day-to-day operations of our WeChat store, developing and executing e-commerce strategies, and working closely with our marketing team to create localized content and drive digital campaigns.

Key Responsibilities

  • Implement and monitor full-year business plans with trade partners and distributors, ensuring alignment with APAC e-commerce strategies.
  • Work with trade partners and distributors to ensure accurate SKU merchandising on WOTC online channels, maintaining brand consistency and delivering exceptional customer experiences.
  • Collaborate with the marketing team to design localized content, promoting MTG WeChat stores through commerce tactics and incorporating them into wider marketing activities.
  • Plan and execute digital campaigns, monitoring spend on platforms and external channels.
  • Analyze sales reports, review campaign performance, and provide insights on local market trends and quarterly ecommerce updates.
  • Built strong partnerships with various marketplaces and trade partners.

Requirements and Qualifications

  • 5+ years of experience in e-commerce, working with trade partners and marketplaces (TMALL/JD).
  • Familiarity with major e-commerce platforms (Alibaba, JD) or trade partners.
  • Experience in the Entertainment and/or Games industry is preferred.

Ideal Candidate Profile

  • Native Chinese speaker.
  • Fluent in Business English (written and spoken).
  • Strong commercial and negotiation skills.
  • Influencing skills.
  • Excellent planning ability.
  • Organized self-starter.
  • Excellent communication ability.
  • Team player.

Education and Training

  • Degree-level education in a business, commerce, marketing, or sales-related field.

Estimated Salary Range

$80,000 - $120,000 per annum, depending on experience.

About Us

Hasbro is a global leader in play and entertainment, driven by imagination and innovation. Our company's mission is to connect people around the world through play and imagination.

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