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Director of Digital Commerce

1 month ago

Shanghai, Shanghai, China Yankee Candle Full time
Job Description

About the Role:

The Director of Digital Commerce will be responsible for developing and implementing an e-commerce strategy that drives brand awareness, revenue growth, and customer acquisition.

Key Responsibilities:

  • Develop and implement a comprehensive e-commerce strategy that aligns with business objectives.
  • Lead and manage a team of e-commerce professionals to deliver business results.
  • Collaborate with cross-functional teams to ensure seamless execution of e-commerce initiatives.
  • Analyze market trends and competitor activities to stay ahead in the industry.
  • Define pricing strategies based on market dynamics, competitive positioning, and customer value.
  • Curate product assortments considering seasonality, trends, and customer preferences.
  • Monitor inventory levels and collaborate with supply chain teams.
  • Develop and execute a comprehensive digital marketing plan across channels to drive traffic, conversion, and basket size with clear ROI measurement related to GMV achievement.
  • Leverage data-driven insights to refine targeting, messaging, and customer acquisition.
  • Craft sophisticated customer journeys from awareness to post-purchase engagement.
  • Oversee the e-commerce website ensuring seamless functionality, user experience, and performance.
  • Optimize product listings, navigation, and search functionality.
  • Enhance merchandising visuals, product imagery, and storytelling.
  • Leverage in-house livestreaming and interactive content to engage customers.

Requirements:

  • Bachelor's degree or higher.
  • Over 10 years of solid experience in e-commerce leadership roles.
  • Proficiency in English.
  • Strong data analysis and planning abilities.
  • Excellent communication, negotiation, and innovation skills.
  • Experience of operating key platforms including Alibaba, JD.com, Douyin etc.
  • Well-capable to manage TP and distributor to deliver the business target.
  • Knowledge of digital marketing and CRM.

Estimated Salary: $120,000 - $180,000 per year.