Director of Digital Commerce
12 hours ago
About the Role:
The Director of Digital Commerce will be responsible for developing and implementing an e-commerce strategy that drives brand awareness, revenue growth, and customer acquisition.
Key Responsibilities:
- Develop and implement a comprehensive e-commerce strategy that aligns with business objectives.
- Lead and manage a team of e-commerce professionals to deliver business results.
- Collaborate with cross-functional teams to ensure seamless execution of e-commerce initiatives.
- Analyze market trends and competitor activities to stay ahead in the industry.
- Define pricing strategies based on market dynamics, competitive positioning, and customer value.
- Curate product assortments considering seasonality, trends, and customer preferences.
- Monitor inventory levels and collaborate with supply chain teams.
- Develop and execute a comprehensive digital marketing plan across channels to drive traffic, conversion, and basket size with clear ROI measurement related to GMV achievement.
- Leverage data-driven insights to refine targeting, messaging, and customer acquisition.
- Craft sophisticated customer journeys from awareness to post-purchase engagement.
- Oversee the e-commerce website ensuring seamless functionality, user experience, and performance.
- Optimize product listings, navigation, and search functionality.
- Enhance merchandising visuals, product imagery, and storytelling.
- Leverage in-house livestreaming and interactive content to engage customers.
Requirements:
- Bachelor's degree or higher.
- Over 10 years of solid experience in e-commerce leadership roles.
- Proficiency in English.
- Strong data analysis and planning abilities.
- Excellent communication, negotiation, and innovation skills.
- Experience of operating key platforms including Alibaba, JD.com, Douyin etc.
- Well-capable to manage TP and distributor to deliver the business target.
- Knowledge of digital marketing and CRM.
Estimated Salary: $120,000 - $180,000 per year.
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