Strategic Marketing Director

3 weeks ago

Shanghai, Shanghai, China PeopleCert Full time

About the Role:

We are seeking a skilled Marketing Manager to spearhead our marketing efforts in China. This is a pivotal role in driving brand awareness, engagement, and product adoption within the local market.

Key Responsibilities:

  • Marketing Strategy Execution: Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives.
  • Value Proposition Communication: Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers.
  • Content Creation & Localization: Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance.
  • Channel-Specific Marketing: Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability.
  • Digital Campaign Management: Design, manage, and execute digital marketing campaigns, focusing on driving measurable results.
  • Social Media Management: Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience.
  • Website content localization management: Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience.
  • Event Management: Plan and execute offline marketing activities and events that drive engagement and product awareness.
  • Public Relations: Lead local PR initiatives to enhance brand visibility and credibility within the region.
  • Marketing Materials: Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preferences.
  • Market Research: Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences.
  • Cross-Functional Collaboration: Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns.

Requirements:

  • Education: Bachelor's degree in marketing, Digital marketing, or related field. Master's degree will be a plus
  • Experience: Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset.
  • Skills: Exceptional written and verbal communication skills in English (C2 level certification preferred; LanguageCert C2 LTE or C2 IESOL certification is a plus).
  • Tools: Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns.
  • Soft Skills: Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world
  • Problem-Solving: Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity
  • Work Style: Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment
  • Attention to Detail: Attention to detail

  • Strategic Marketing Director

    1 month ago

    Shanghai, Shanghai, China Nike Full time

    Job SummaryNike is seeking a highly skilled Director of Strategy, Brand and Marketing for Greater China. This role will be responsible for developing and implementing strategic plans to drive growth and innovation in the region.Key ResponsibilitiesLead the development of 1-year and 3-year strategic plans for Nike Marketing in Greater ChinaCollaborate with...

  • Strategic Marketing Director

    3 weeks ago

    Shanghai, Shanghai, China Yankee Candle Full time

    Job Summary:The Strategic Marketing Director will lead the development of our marketing strategy, focusing on brand growth and customer engagement in China. This role requires a strong marketer with experience in product launches, campaign management, and team leadership.Key Responsibilities:Develop and execute annual marketing plans, collaborating with...

  • Strategic Marketing Insights Director

    7 days ago

    Shanghai, Shanghai, China Coca Cola Full time

    About the RoleWe are seeking a highly skilled Strategic Marketing Insights Director to join our team at Coca Cola. In this role, you will be responsible for driving business growth through data-driven insights and strategic marketing initiatives.Job DescriptionOverviewThis is an exciting opportunity to leverage your expertise in consumer research, market...

  • Strategic Marketing Director

    7 days ago

    Shanghai, Shanghai, China 3M Full time

    About 3MAt 3M, innovation and creativity are the driving forces behind our success. We empower our employees to explore new ideas and push boundaries, resulting in groundbreaking solutions that make a real impact.About the JobWe're seeking an experienced Strategic Marketing Director to join our team. As a key member of our marketing department, you'll be...

  • Strategic Marketing Director, China Region

    3 weeks ago

    Shanghai, Shanghai, China CooperCompanies Full time

    Marketing Director, China The ideal candidate will lead the development and implementation of strategic marketing plans to drive business growth, enhance market share, and increase brand awareness in the China region. Main Responsibilities:Develop, direct, and implement marketing and corporate strategies to improve the competitive position of CooperVision...

  • Sales Director

    3 weeks ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Sales Director - Hospitality IndustryHospitality Marketing Concepts (HMC) seeks a seasoned Sales Director to lead our sales efforts in the hospitality industry. As a key member of our team, you will be responsible for managing a team of sales professionals and driving revenue growth through strategic partnerships with luxury hotel clients.Key...

  • Sales and Marketing Director for Asia-Pacific Region

    6 days ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Job Description:We are seeking an experienced Sales and Marketing Director to lead our Asia-Pacific region.About Us:Hospitality Marketing Concepts is a global provider of digital loyalty solutions to upscale hotels worldwide. Our turnkey solution includes concept and design, IT deployment, management, and ongoing marketing and member service.Role...

  • Strategic Marketing Director

    1 month ago

    Shanghai, Shanghai, China Kenvue Full time

    Job SummaryAs a Strategic Marketing Director - E-commerce at Kenvue, you will lead the development of EC channel strategies and plans based on insights and selling. You will enable channel activity with reasonable investment and business analysis, and manage brand P&L by effectively allocating brand/project budget and monitoring expenses. Additionally, you...

  • Strategic Marketing Director for Global Creative Excellence

    3 weeks ago

    Shanghai, Shanghai, China Riot Games Full time

    About the RoleWe are seeking a seasoned Marketing Creative Director to spearhead our global creative excellence in marketing campaigns. As a key member of our team, you will work closely with publishing leads and brand managers to develop innovative marketing strategies that drive business goals and player experiences.Key Responsibilities:Translate marketing...

  • Strategic Consumer Marketing Director for Allergan Aesthetics

    2 weeks ago

    Shanghai, Shanghai, China Allergan Aesthetics Full time

    Allergan Aesthetics seeks a seasoned Consumer Marketing Director to spearhead the development and implementation of innovative consumer activation strategies for our portfolio brands, including Botox, Juvederm, CoolSculpting, and SkinMedia. The ideal candidate will possess strong strategic thinking, excellent execution skills, innovation at speed, influence,...

  • Strategic Business Development Director

    7 days ago

    Shanghai, Shanghai, China Hireio, Inc. Full time

    Job SummaryWe are seeking a highly skilled Strategic Business Development Director to join our team at Hireio, Inc. in Shanghai. As a key member of our management team, you will be responsible for driving business growth and market expansion through strategic planning and execution.

  • Strategic Market Planning Manager

    4 days ago

    Shanghai, Shanghai, China Lilly Full time

    We're seeking an experienced market strategist to lead our new product planning and market research efforts in China.As the Associate Director of New Product Planning and Market Research at Lilly, this individual will oversee key initiatives, ensuring effective partnership with business units and implementing projects with excellence. Key deliverables...

  • Marketing Director

    3 weeks ago

    Shanghai, Shanghai, China Abbott Full time

    Marketing Director Job SummaryThis role is responsible for developing and implementing effective marketing strategies to promote Therapeutic Area (TA) product portfolios.Main Responsibilities:Responsibilities:Develop competitive marketing strategies to leverage portfolio's position in the marketplace.Translate marketing strategies into day-to-day marketing...

  • Marketing Director

    3 weeks ago

    Shanghai, Shanghai, China Roche Full time

    Marketing Director RoleAs a Marketing Director at Roche, you will be responsible for developing and executing marketing plans that drive business growth and revenue. Your key responsibilities will include:Setting up marketing plans and strategies based on market analysis and researchExecuting marketing plans through timely cross-functional collaboration and...

  • Consumer Marketing Director

    4 weeks ago

    Shanghai, Shanghai, China Allergan Aesthetics Full time

    Job Title: Consumer Marketing DirectorJob Summary:We are seeking a highly skilled Consumer Marketing Director to lead our consumer activation strategy for Allergan Aesthetics portfolio brands. The ideal candidate will have a strong background in marketing dynamics and consumer trends, with excellent strategic thinking and cross-functional collaboration...

  • Strategic Planning Director

    1 month ago

    Shanghai, Shanghai, China Wavemaker Full time

    Job SummaryAs a Strategic Planning Director at Wavemaker, you will be responsible for leading strategic planning projects for our clients, working closely with cross-functional teams to develop and implement effective marketing strategies. You will have a deep understanding of the industry, business, brands, and consumers, and be able to provide insights and...

  • Strategic Operations Director

    3 weeks ago

    Shanghai, Shanghai, China Bristol Myers Squibb Full time

    About the RoleThis is a unique opportunity to work with a top-notch team at Bristol Myers Squibb, driving innovation and excellence in China R&D. As a Director, you will play a critical role in developing and executing the China R&D portfolio strategy, working closely with cross-functional teams to deliver high-impact results.Key Responsibilities• Develop...

  • Strategic Director of Global Marketplace Development

    3 weeks ago

    Shanghai, Shanghai, China Adidas Full time

    Job Title: Strategic Director of Global Marketplace DevelopmentJob Summary:As a key member of the Adidas team, the Strategic Director of Global Marketplace Development will lead the development and implementation of retail expansion and optimization strategies for the China market. The ideal candidate will have a proven track record of driving business...

  • Strategic Financial Director

    4 weeks ago

    Shanghai, Shanghai, China Remote People Full time

    Key Responsibilities:The Strategic Financial Director will be responsible for overseeing the financial management of the company. This includes developing and implementing financial strategies aligned with the company's goals and objectives. The successful candidate will contribute to the formulation of long-term financial plans and business strategies,...

  • Strategic Planning Director

    1 month ago

    Shanghai, Shanghai, China GroupM Full time

    About the RoleWe are seeking a highly skilled and experienced Strategic Planning Director to join our team at GroupM. As a key member of our leadership team, you will be responsible for developing and executing strategic plans that drive business growth and success.Key ResponsibilitiesDevelop and maintain strong relationships with clients, understanding...