Strategic Marketing Director

2 months ago

Shanghai, Shanghai, China PeopleCert Full time

About the Role:

We are seeking a skilled Marketing Manager to spearhead our marketing efforts in China. This is a pivotal role in driving brand awareness, engagement, and product adoption within the local market.

Key Responsibilities:

  • Marketing Strategy Execution: Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives.
  • Value Proposition Communication: Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers.
  • Content Creation & Localization: Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance.
  • Channel-Specific Marketing: Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability.
  • Digital Campaign Management: Design, manage, and execute digital marketing campaigns, focusing on driving measurable results.
  • Social Media Management: Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience.
  • Website content localization management: Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience.
  • Event Management: Plan and execute offline marketing activities and events that drive engagement and product awareness.
  • Public Relations: Lead local PR initiatives to enhance brand visibility and credibility within the region.
  • Marketing Materials: Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preferences.
  • Market Research: Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences.
  • Cross-Functional Collaboration: Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns.

Requirements:

  • Education: Bachelor's degree in marketing, Digital marketing, or related field. Master's degree will be a plus
  • Experience: Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset.
  • Skills: Exceptional written and verbal communication skills in English (C2 level certification preferred; LanguageCert C2 LTE or C2 IESOL certification is a plus).
  • Tools: Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns.
  • Soft Skills: Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world
  • Problem-Solving: Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity
  • Work Style: Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment
  • Attention to Detail: Attention to detail

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