Digital Marketing Strategist

2 weeks ago

Shanghai, Shanghai, China DSM Full time

Job Title: Digital Marketing Strategist

City, Country: Shanghai Minhang, China

Hybrid

The Digital Marketing Strategist will add value to the business by supporting China's digital strategy formulation and implementing our aligned strategy within social media and e-commerce environments.

This role will translate relevant market foresights, consumer insights, and olfactive ideas into compelling fragrance and ingredient solutions, promoting them online both proactively and upon client request.

By leveraging digital marketing tools and collaborating across teams from commercial marketing, fragrance development, technical, and communication communities, the manager is expected to drive business growth for our Perfumery business in China.

DEI Statement

At DSM-Firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive business value.

Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities

DIGITAL MARKETING & COMMUNICATIONS

  • Plan and oversee the digital marketing strategy and its implementation.
  • Position DSM-Firmenich as the best-in-class fragrance house in the digital landscape by ensuring the right portfolio of fragrance solutions for the digital market and promoting them accordingly.
  • Enhance social media communication by generating interesting and highly differentiated fragrance content relating to market, consumers, and fragrances for our platform.
  • Initiate creative digital marketing projects to maximize business opportunities, such as hosting live streaming sessions, public speaking events, and client presentations to promote new fragrance ideas.
  • Develop effective digital promotional tools and monitor their use for continuous improvement.
  • Coordinate and collaborate with third-party agencies to execute digital campaigns.

Through our digital strategy, we hope to enhance: Aware (了解), Appeal (吸引), Action (行动), Advocate (拥护).

DIGITAL BUSINESS DEVELOPMENT

  • Demonstrate a thorough understanding of China's online social and e-commerce channels and brands, including macro trends, consumer drivers, and market dynamics.
  • Consolidate digital market knowledge into actionable insights for internal development and external clients.
  • Be recognized as a digital expert and advocate the importance of China's evolving digital marketplace through regular sharing and events.

We bring

  • Empowerment to make meaningful contributions while upholding ethical standards.
  • Recognition and celebration of your efforts and accomplishments.
  • Opportunities for growth and advancement for those who embrace innovation and take initiative.
  • Collaboration with experts in health, nutrition, and beauty to drive progress.
  • Customer-first approach, working with world-renowned brands to turn ideas into impactful solutions.
  • Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.

You bring

  • Degree in Marketing, Communications, Marcom, Information Technology, Business Administration, or equivalent.
  • 4-8 years of management experience within the perfumery/flavor industries or FMCG.
  • Fluent oral and written English capability.

Equal opportunities commitment

DSM-Firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress.

We aim to build a workplace where opportunity really is equal, so everyone can thrive.

We do not discriminate: there's a place for everyone at DSM-Firmenich.

As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair.

We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies.

Selection is based on qualifications, competency, experience, performance history, and fit with the team to advance fair and equitable opportunity.

Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process.

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