Global Marketing Strategist for Glazing Business

1 month ago


Shanghai, Shanghai, China 3M Full time

Job Title: Global Marketing Strategist for Glazing Business

Job Summary:

As a Global Marketing Strategist for Glazing Business, you will have the opportunity to develop and implement marketing strategies for new and existing glazing products. You will work closely with cross-functional teams to drive business growth and revenue.

Key Responsibilities:

  • Develop annual operating plan and strategic marketing plan for glazing business.
  • Implement strategic marketing plan, including campaigns, events, and digital marketing.
  • Undertake continuous analysis of market trends and competitive environment.
  • Gather customer insights to refine product roadmaps.
  • Lead NPI programs and work closely with NPI team to define marketing materials and programs.
  • Work closely with sales team to enable them to meet commercial objectives.
  • Manage glazing portfolio to drive revenue and margin growth.

Requirements:

  • Bachelor's degree or higher.
  • Three years of industry experience in automotive or electronics.

Preferred Qualifications:

  • Five years of industry experience in automotive or electronics.
  • Glazing industry experience.
  • MBA from an accredited institution.


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