Digital Brand Strategist, Adidas Sportswear

11 hours ago


Shanghai, Shanghai, China Adidas Full time

At Adidas, we are seeking a highly skilled Digital Brand Strategist to play a key role in accelerating the growth of our Sportswear brand as the best sportswear brand.

This position drives the overall brand equity creation process from narrative creation, consumer insights, assets creation and integration into IMC campaigns that deliver impact to the market.

The successful candidate will work closely with internal stakeholders and external agencies to drive brand objectives on a consistent basis and lead large-scale brand campaigns across ATL/BTL/PR channels.

To succeed in this role, you must have 8-10 years of proven experience in marketing, PR or media communication, with at least 3 years in a managerial position. You should also possess strong storytelling capabilities, excellent communication skills, and a good command of English and Chinese-Mandarin.

Ambitious candidates with a passion for the fashion industry and brand, who can demonstrate strong business acumen and critical thinking skills, will be highly valued in this role.

We offer an attractive salary of around $120,000 per year, plus additional benefits and opportunities for professional growth.



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