Senior Manager Sports Marketing_BB

3 weeks ago

Shanghai, China adidas Full time

 

Senior Manager Sports Marketing BB

 

 

Area:                                                                                                         Global Sales

Department:                                                                                           Brand Marketing

Direct Reporting Line:                                                             Senior Director Sports Marketing

Indirect/secondary reporting line:                                                     -

Subsidiary/country:                                                                               GCA

Location:                                                                                                  Shanghai

GSMS Grade:                                                                                           M3

Number of Personnel Managed:                                                        -

Cost Center/Budget and/or Revenue Responsibility:      -

 

 

Purpose & Overall Relevance for the Organization:

 

  • This role plays an instrumental part in the way the brand is portrayed and leveraged in association with our BB athletes within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the leading Global Basketball Brand.

 

  • The international Coordinator will be the key person within the local adidas organization to drive business for all BB licensed merchandise and return on investment for the adidas Brand.

 

  • Key driver and implementer of the global brand marketing plans for BB on a local level.

 

  • To optimize and leverage the relationship between adidas and BB athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the top in Basketball.

 

  • Creation and implementation of a mutually agreed local strategic partner plan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)

 

  • Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

 

 

Key Responsibilities:

 

  • Local dedicated adidas contact, and main local relationship manager for BB.
  • Lead annual strategic planning for Athletes / Partners within the China market.
  • Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
  • Ensure proper implementation of the Global Brand Partnership Strategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
  • Responsible for the effective application / implementation of contractual rights granted on the local level.
  • Develop a mid / long term strategic business plan in the local market in close cooperation with the Global Partner Directors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.
  • Drive, steer and implement seasonal local marketing plans for the partners which deliver towards the overall strategic plan in partnership with key business functions, including
    • Drive Commercial / Product Marketing Strategy products including local B2B.
    • Driving the Brand Partnership Strategy in close alignment with Global and Local Brand Communications
  • Drive, challenge and develop the partner business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
  • Constant tracking and analysis of BB business, working with key business functions on contingency plans as required.
  • Effectively manage and implement the budgets.
  • Ensure premium service while Partners are in China (tours, local extensions, etc.)

 

  • Work with both Global and China organizations to align to wider SBP documents.

 

 

Key Relationships:

 

  • adidas Brand Comms GCA
  • BB on–site offices/representatives/agencies

 

Knowledge, Skills and Abilities:

 

The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards basketball. Additional the individual must possess / be:

 

  • Resolute and a good problem solver
  • Strong project management skills
  • Fluent in English and Chinese
  • Strong market and industry awareness
  • Good negotiation skills
  • Good Interpersonal skills
  • Driven to succeed and deliver against expectations

 

KPI’s:

 

  • Net Sales/Profitability
  • SKU Efficiency
  • Marketing Budget Application (ROI)
  • Realization of contractual rights
  • Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in business / marketing
  • Minimum 8 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Account Management.

 

 

 

  • Senior Manager Sports Marketing

    3 weeks ago

    Shanghai, Shanghai, China adidas Full time

    Job Title: Senior Manager Sports MarketingJob Summary:We are seeking a highly motivated and experienced Senior Manager Sports Marketing to join our team at adidas. The successful candidate will be responsible for driving business for all BB licensed merchandise and return on investment for the adidas Brand in the China market.Key Responsibilities:Develop and...

  • Senior Sports Marketing Manager

    7 days ago

    Shanghai, Shanghai, China adidas Full time

    Job OverviewWe are seeking a highly skilled Senior Sports Marketing Manager to join our team at adidas. In this role, you will be responsible for creating and implementing sports marketing strategies that drive brand value and revenue growth.Key Responsibilities:The successful candidate will have a minimum of 12-15 years of experience in marketing, with a...

  • Senior Marketing Manager for Global Sports

    2 weeks ago

    Shanghai, Shanghai, China adidas Full time

    About the Role:We are looking for a highly motivated and experienced Senior Marketing Manager to join our Global Sports team at adidas. As a Senior Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our brand and products in the China market.Key Responsibilities:Develop and execute strategic marketing...

  • Senior E-sports Brand Marketing Manager

    3 weeks ago

    Shanghai, Shanghai, China Electronic Arts Full time

    Job SummaryWe are seeking a highly skilled Senior E-sports Brand Marketing Manager to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing high-impact marketing campaigns that drive engagement, retention, and evangelism of our games and content.Key ResponsibilitiesArchitect and lead the...

  • Senior VP Business Unit Running and Vertical Sports Leader

    2 weeks ago

    Shanghai, Shanghai, China adidas Full time

    Job Description:As the Senior VP Business Unit Running and Vertical Sports Leader, you will be responsible for developing and driving the strategic business plan for the Running and Vertical Sports business throughout Greater China. Your mission will be achieved by creating and executing Global Tactical Marketing (GTM) plans for the BU Running and Vertical...

  • Sports Retail Specialist

    4 weeks ago

    Shanghai, Shanghai, China Nike Full time

    Unlock Your Potential with NikeAt Nike, we're on a mission to inspire and innovate for every athlete in the world. As a Sports Retail Specialist, you'll be part of a dynamic team that brings our products and services to life in our stores. Your passion for sports and customer service will shine through as you help customers find the perfect gear and provide...

  • Asia Pacific Innovation Director

    23 hours ago

    Shanghai, Shanghai, China PepsiCo Full time

    Overview:PepsiCo is a global food and beverage leader, driven by our purpose to be the world's premier consumer-focused food and beverage company. We are seeking a highly experienced R&D professional to lead innovation efforts in Asia Pacific for our Energy and Sport Drinks platforms.Key Responsibilities:As a senior R&D leader, you will work closely with...

  • Head of Running and Vertical Sports Strategy

    2 weeks ago

    Shanghai, Shanghai, China adidas Full time

    Job Summary:This role focuses on developing and driving the strategic business plan for the Running and Vertical Sports business throughout Greater China.Main Responsibilities:Creating and executing go-to-market plans for the Running and Vertical Sports business unit.Developing and implementing category plans to optimize profit and meet market...

  • Sports Marketing Visionary for Global Brand Success

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    Unlocking the Power of Sports MarketingThe Director Spoma RN/OD role at adidas is a key position in driving our sports marketing vision forward. As a seasoned marketing professional with 12-15 years of experience, you will be responsible for creating and executing innovative sports marketing strategies that support our brand mission to be the best sports...

  • Product Director

    23 hours ago

    Shanghai, Shanghai, China Adidas Full time

    Job Title: Product Director - Sport and Consumer InsightsEstimated Salary: $120,000 - $180,000 per year.About the RoleWe are seeking a highly experienced Product Director to lead our sport and consumer insights team. As a key member of our product creation team, you will be responsible for recognizing sport and consumer insights, heavily influencing category...

  • Senior Product Manager APP Transformation Lead

    1 week ago

    Shanghai, Shanghai, China adidas Full time

    Job DescriptionWe are seeking a Senior Product Manager APP to lead our product transformation efforts in the sport/street category.About the Role:Drive consumer and sport/street insights into product concepts to stay ahead of the market.Execute category direction and drive implementation across all creation functions.Create ranges within the category from...

  • Senior E-sports Brand Marketing Manager

    6 months ago

    Shanghai, China Electronic Arts Full time

    Responsibilities : Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel,...

  • Sports Retail Sales Associate

    23 hours ago

    Shanghai, Shanghai, China Nike Full time

    Nike, Inc. is a dynamic company that fosters growth and innovation in its employees.We are seeking highly motivated individuals to join our retail team as Sports Retail Sales Associate!About the Job:This role involves participating in daily store operations and collaborating with the team to achieve sales targets.You will be responsible for maintaining...

  • Adidas Senior Category Manager

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    We are seeking a highly skilled and experienced Senior Category Manager to join our team in Shanghai, Greater China. As a key member of our global leadership team, you will be responsible for developing and executing the strategic business plan for the Running and Vertical Sports category throughout Greater China.The ideal candidate will have a proven track...

  • Product Lead for Sport and Street Fashion

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    About the Role:We are seeking a highly experienced Product Lead to join our team at adidas. As a Product Lead, you will be responsible for driving the product direction and strategy for our sport and street fashion categories.Key Responsibilities:Develop and execute a comprehensive product strategy that aligns with the company's overall goals and...

  • VP BU Running

    2 weeks ago

    Shanghai, China adidas Full time

     Vice President BU Running & Vertical SportsArea:                                                                                                          Greater ChinaDepartment:                                                 ...

  • Senior Manager

    4 weeks ago

    Shanghai, Shanghai, China Nike Full time

    Job DescriptionNike is seeking a Senior Manager to lead the product development team in creating innovative and high-quality products that meet the needs of our consumers.The ideal candidate will have a strong understanding of the sports and footwear industry, as well as experience in project management and matrix organizations.Responsibilities...

  • Senior Marketing Director

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    About the Role:We are seeking an experienced Senior Manager to lead our Sports Marketing efforts in China. The ideal candidate will have a strong background in marketing and a passion for basketball.Key Responsibilities:Develop and implement annual strategic plans for Athletes / Partners within the China market.Lead cross-functional teams to ensure alignment...

  • Senior Visual Creative Strategist for Apparel Design

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    Job Description:This is a senior-level role within the adidas design team, focusing on developing innovative visual creative strategies for apparel design. The successful candidate will have a strong background in graphic design and experience working in the sporting goods or fashion industry.About adidas:adidas is a global leader in the design, development,...

  • Senior Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China adidas Full time

    Job Summary:The Sports Marketing Director - Global Basketball will play a key role in managing the brand's reputation and leveraging its association with BB athletes in the China market. This includes implementing the global brand marketing plans for BB on a local level, optimizing and leveraging the relationship between adidas and BB athletes, and creating...