VP BU Running

3 weeks ago

Shanghai, China adidas Full time

 

Vice President BU Running & Vertical Sports

Area:                                                                                                          Greater China

Department:                                                                                               adidas Product GCA

Director Reporting Line:                                                                            adidas SVP Product GCA

Indirect/Secondary Reporting Line:                                                            -

Location:                                                                                                    Shanghai

GSMS Grade:                                                                                             S3

Number of Personnel Managed:                                                                 -

Cost Center/Budget and/or Revenue Responsibility:                                 -

 

 

Purpose & Overall Relevance for the Organization:

 

  • Develop, drive and deliver the strategic business plan for the Running and Vertical Sports business throughout GCA.

 

He/she will achieve this mission by:

  • Creating & executing GTM plans for the BU Running and Vertical Sports.
  • Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands 

 

Key Responsibilities:

 

  • Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
  • Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
  • Responsible for BU category forecast within IBP, all channels.
  • Deliver financial expectations set out in the SBP/IBP across all channels and countries.
  • Define category CI and lead the communication with Global BU to deliver solution that address GCA needs.
  • Define & implement category availability and pricing strategy across GCA country cluster & channels
  • Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction.
  • Create and Own Seasonal Product plan and calendar, collaborate with Brand Marketing to align prioritization of category and key concepts MWB allocation.
  • Drive & rationalize horizontal range optimization (within performance category portfolio) & vertical range excellence to win market share.
  • Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP.
  • Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU
  • Approval of country corrective deviation plans – if required
  • Drive performance and development culture through #MYBEST
  • Identify and develop high-potential talents, to fuel the team's succession plan
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
  • Manage allocated category OPEX & T&E to fulfill business priorities.

 

KPI’s:

  • Market P&L for category (NS, inventory, Std Margin, Contribution)
  • Sell Out all channels
  • 3-5 year category plan : achievement of key initiatives
  • Brand & key categories NPS
  • Execution excellence in brand concepts/stories
  • Market share

 

 

Key Relationships:

  • Global BU  
  • GCA Brand adidas team: Brand Marketing, Product Planning & Operations, etc.
  • GCA Transformation Office
  • Demand Planning, SCM, Finance (marketing ROI)
  • Sales (all channels)
  • Creation Center Shanghai

 

 

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy.
  • Proven leadership and management abilities especially in managing a diverse 15+ people team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Brand management experience, with a distinct track record of success and expert Merchandising knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment, and commercial needs
  • Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.  

 

Requisite Education and Experience / Minimum Qualifications:

  • 20 years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization required
  • Sporting goods industry experience required
  • Fluent in English
  • Fluent in local language (if applicable) preferred
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • Willingness to travel upwards of 20% of time

 

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