Marketplace Strategy Director

2 weeks ago

Shanghai, Shanghai, China Adidas Full time

Job Summary:

We are seeking a highly experienced Senior Director of Retail Expansion to lead our marketplace strategy and asset management teams in China. The ideal candidate will have a strong background in business strategy and planning, with experience working with global consumer goods brands and modern retailers.

Key Responsibilities:

  • Develop and implement retail expansion and optimization strategies for the China market.
  • Manage the retail expansion strategy team and monitor marketplace developments at a granular level.
  • Lead Marketplace Transformation projects, including new format strategy and cross-functional initiatives.
  • Manage budgets for store openings, closures, and remodels to ensure optimal marketplace coverage.
  • Develop and track target settings for new big stores.
  • Manage PLM and BPM processes, customer store support schemes, Capex/Opex planning, and compliance.

Sub-Team Responsibilities:

  • Global Key Cities performance tracking and quarterly reporting.
  • Track Offline market capacity and market share at Regional, city cluster, and trade zone level.
  • Define and communicate GCA Retail Guardrails & Positioning with BU/brand stakeholders.
  • Set retail expansion/optimization strategy across range of adidas store formats.
  • Run regular cross-functional store approval meetings and act as store approval gatekeeper.
  • Source and maintain relevant up-to-date marketplace intelligence and data.

Requirements:

  • 15+ years of general business experience.
  • Experience in Business Strategy & Planning.
  • Experience with a global consumer goods brand and/or modern retailer.
  • Experience in working closely with senior management across functions.
  • University degree or above in Math, Statistics, or other quantitative subject.
  • Advanced statistical methods and analytic techniques – experience with and expertise in: Large dataset manipulation and data mining, Statistical analysis in business context, regression, predictive modeling, segmentation/cluster analysis, conjoint analysis, etc.
  • High proficiency or expertise with database, statistical, and business intelligence systems (e.g., SAS, SPSS, etc).
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis.
  • Mature and credible interpersonal skills – able to quickly build trust and act as an influencer across the retail development team and related teams.
  • Willingness to learn – a drive to learn about all aspects of the business and develop general management competency.
  • Fluent written and spoken English and Mandarin.
  • MBA or other business-related qualification.
  • Strong communication skills and influence skills.

What We Offer:

  • A dynamic and challenging role in a global consumer goods brand.
  • Opportunities for professional growth and development.
  • A collaborative and supportive work environment.
  • A competitive salary and benefits package.

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