Head of Running and Vertical Sports Strategy

2 weeks ago

Shanghai, Shanghai, China adidas Full time

Job Summary:

This role focuses on developing and driving the strategic business plan for the Running and Vertical Sports business throughout Greater China.

Main Responsibilities:

  • Creating and executing go-to-market plans for the Running and Vertical Sports business unit.
  • Developing and implementing category plans to optimize profit and meet market demands.
  • Leading the development of 3-5 year category plans based on the overall adidas Strategic Business Plan process.
  • Providing business leadership within the category, across related functions and departments, on vision, strategic objectives, actions, and financial targets.
  • Responsible for category forecast within Integrated Business Planning, all channels.
  • Delivering financial expectations set out in the Strategic Business Plan and Integrated Business Planning across all channels and countries.
  • Defining category customer insights and leading communication with the Global BU to deliver solutions that address Greater China needs.
  • Defining and implementing category availability and pricing strategies across the Greater China country cluster and channels.
  • Delivering powerful, compelling, commercial, viable range/concept/key franchise selections for Greater China to support the overall brand strategy, purpose, and direction.

Key Performance Indicators:

  • Market P&L for the category (net sales, inventory, standard margin, contribution).
  • Sell-out across all channels.
  • 3-5 year category plan: achievement of key initiatives.
  • Brand and key categories NPS (Net Promoter Score).
  • Execution excellence in brand concepts and stories.
  • Market share.

Key Relationships:

  • Global BU.
  • GCA Brand adidas team: Brand Marketing, Product Planning & Operations, etc.
  • GCA Transformation Office.
  • Demand Planning, SCM, Finance (marketing ROI).
  • Sales (all channels).
  • Creation Center Shanghai.

Requirements:

  • Ability to develop and implement strategy.
  • Proven leadership and management abilities, especially in managing a diverse team.
  • Strong presentation/communication, negotiation, and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad brand management experience, with a distinct track record of success and expert merchandising knowledge.
  • Strong cross-functional and stakeholder management experience, across commercial functions and support functions, as well as different organizational levels.
  • Strong industry knowledge, across divisions and across all business areas.
  • Expert understanding of Asian markets' consumers, accounts, economic environment, and commercial needs.
  • Ability to act with agility without losing the strategic focus and lead a team through ambiguity in a fast-paced consumer goods market segment.

Education and Experience:

  • 20 years of experience in merchandising/product, marketing, sales/retail, with regional experience preferred.
  • University degree in business or equivalent professional experience, ideally in sales and/or marketing, MBA preferred.
  • Previous experience in managing a global matrix organization required.
  • Sporting goods industry experience required.
  • Fluent in English.
  • Fluent in local language (if applicable) preferred.
  • Has lived and worked in different cultures or has substantial experience working in regional teams.
  • Willingness to travel upwards of 20% of the time.

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