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Sports Marketing Visionary for Global Brand Success

1 month ago

Shanghai, Shanghai, China adidas Full time
Unlocking the Power of Sports Marketing

The Director Spoma RN/OD role at adidas is a key position in driving our sports marketing vision forward. As a seasoned marketing professional with 12-15 years of experience, you will be responsible for creating and executing innovative sports marketing strategies that support our brand mission to be the best sports brand in the world.

Key Responsibilities:
  • Sports Marketing Strategy Development: Develop comprehensive sports marketing plans for running & outdoor categories aligned with adidas business strategies and global guidelines.
  • Marketing Vision: Create a sports marketing vision for GCA that supports our business goals and objectives.
  • Brand Communication: Consistently communicate brand messages, values, and image through creative and engaging campaigns.
  • Partnership Development: Develop and optimize partnerships within adidas to drive business growth and success.
Financial Management:
  • Budget Management: Develop and manage sports marketing working budgets for assigned categories.
  • Cost Control: Maximize the use of allocated budgets while ensuring effective cost control.
  • Investment Focus: Focus investments on high return on investment (ROI) opportunities or brand value-enhancing initiatives.
  • Negotiation and Contract Management: Negotiate and execute contracts, strategic alliances, events, product procurement, delivery, service to, and the assets.
KPIs:
  • Effective Budget Utilization: Ensure effective use of assigned budget.
  • Execution and Closeout: Manage execution and close out year at budget.
  • Brand Value Index: Increase the brand value index for Tour.
Requirements:
  • Experience: 12-15 years of marketing experience required.
  • Education: Bachelor degree required; advanced degree in business or related fields preferred.
  • Languages: Fluent in English and Mandarin.
  • Skills: Strong communication, influence, and leadership skills; good analysis and computer skills; Microsoft Office: Advanced; English: Advanced; Local Language: Fluent.

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, location, and performance.