Senior Manager Brand Communications, adidas Sportswear
6 months ago
This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand.
She/he will be driving the overall brand equity creation process from with a strategic focus on Narrative creation, Consumer insights, Assets creation and integrate into IMC campaign which delivers impact to the market.
She/he will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market.
In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.
She/he will take leadership role to drive success of key initiative such as China Culture Program and New Business Expansion program in parallel.
KEY RESPONSIBILITIES:
Uses market, industry, regional, consumer data and insights to identify best opportunities for development for Brand portfolio. Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis. Develops fully IMC campaign base on calendar across ATL/BTL/PR to ensure maximum impact, efficiency, and alignment with Brand campaign strategic objective. Lead large scale brand campaign / x-function campaign assets shooting driving both global and local agency Formulate and communicate the strategies with x-function team and external agencies to ensure the best-in-class execution. Works closely with BU to deliver the most transparency and ensure synergy. Work closely with Global comms team to keep the consistency with the global guideline maintain routine communication flow. Communicate with GCA team (HK/TW) for key marketing updates and maintain routine communication flow. Work with brand PR team to communicate direction from integrated POV. Plan and manage the marketing working budgets under Finance rolling forecast guideline Proactively manage with agencies and vendors with corporate compliance guideline. Engage with brand partners including strategic partners & key customersKEY CRITERIA
Education with major in Business, Marketing, Communications, Public Relations, Journalism or related disciplines. Overseas education background will be preferred. Demonstrate strong story telling capabilities from ideation / crafting to articulation. 8 – 10 years proven experience in marketing, PR or media communication, with at least 3 years in a managerial position. Candidates with strong agency background specially in Strategic Planner / Planner role and client-side experience will be prioritize. Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset. Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add. Result/KPI oriented and proactive. Able to handle stress from timeline and working scope. Attention to details and sensitive to finance data.COMMUNICATION
Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin. Good presenter and be able to present in high stake meeting with bilingual approach.CRITICAL THINKING
Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions. Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand.
She/he will be driving the overall brand equity creation process from with a strategic focus on Narrative creation, Consumer insights, Assets creation and integrate into IMC campaign which delivers impact to the market.
She/he will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market.
In this context, she/he be working with internal key stakeholder & external agencies to deliver brand objective on consistent basis.
She/he will take leadership role to drive success of key initiative such as China Culture Program and New Business Expansion program in parallel.
KEY RESPONSIBILITIES:
Uses market, industry, regional, consumer data and insights to identify best opportunities for development for Brand portfolio. Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis. Develops fully IMC campaign base on calendar across ATL/BTL/PR to ensure maximum impact, efficiency, and alignment with Brand campaign strategic objective. Lead large scale brand campaign / x-function campaign assets shooting driving both global and local agency Formulate and communicate the strategies with x-function team and external agencies to ensure the best-in-class execution. Works closely with BU to deliver the most transparency and ensure synergy. Work closely with Global comms team to keep the consistency with the global guideline maintain routine communication flow. Communicate with GCA team (HK/TW) for key marketing updates and maintain routine communication flow. Work with brand PR team to communicate direction from integrated POV. Plan and manage the marketing working budgets under Finance rolling forecast guideline Proactively manage with agencies and vendors with corporate compliance guideline. Engage with brand partners including strategic partners & key customersKEY CRITERIA
Education with major in Business, Marketing, Communications, Public Relations, Journalism or related disciplines. Overseas education background will be preferred. MBA education background will be preferred. Demonstrate strong story telling capabilities from ideation / crafting to articulation. 8 – 10 years proven experience in marketing, PR or media communication, with at least 3 years in a managerial position. Candidates with strong agency background specially in Strategic Planner / Planner role and client-side experience will be prioritize. Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset. Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add. Result/KPI oriented and proactive. Able to handle stress from timeline and working scope. Attention to details and sensitive to finance data.COMMUNICATION
Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin. Good presenter and be able to present in high stake meeting with bilingual approach.CRITICAL THINKING
Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions. Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.-
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