Director, Brand Management, Fanta
5 months ago
Description
Summary:We are looking for a passionate, business driven marketer to lead Fanta and Schweppes, two of our big and most dynamic brands across mainland China, Hongkong and Taiwan.
Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer.
The vision is to assert Fanta leadership in fruity sparkling and double Schweppes in next 3 years. 2 brands have different agenda. Fanta must grow into the most loved consumer brands, continue to drive recruitment, while Schweppes has a market development job. Both are the major profit drivers for the company. With significant business in mainland China and Hong Kong the role will provide true multi-market impact.
What You’ll Do for Us
Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth. As the brand P&L owner, you need to manage performance and financial efficiency. You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences. You need to fully involve and lead in E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & EC knowledge, to accelerate 2 social first brands. You will need to lead, inspire and develop a team of highly skilled and experienced brand managers across your brand portfolio to deliver the brand, business and innovation plans. This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns. This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams. Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed. Import and export winning ideas and work across the global Flavored Sparkling and marketing community.Qualifications & Requirements
Experience leading development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Market development category experiences and global experience is a PLUS. P&L owner, performance management, budget planning. Deeper understanding on consumer insights. Quality experience on social & EC is a must. Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams. Solid communication skills. Native Chinese speaker. English fluency is required to effectively operate in globally networked marketing model.Skills:
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Human Insights, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management-
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