(Senior) Brand Manager

8 months ago


Shanghai, China Novartis Full time

About the role

:
We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.

Key Responsibilities:
Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
Prepares content of Integrated Brand Teams and Launch Teams
Runs market research programs & market insights for responsible brand and monitors /anticipates market development
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Compliance with applicable policies, procedures, and other regulations


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