Brand Manager
4 weeks ago
30
Understand brand strategy and develop brand tactics
30
Brand tactics execution
15
Professional relationship
15
Assist brand strategy development
10
Cost control & monitoring
uMajor Responsibilities/Activities:
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image Direct the product promotion and growth initiatives to attain increasing of market share Work with other function management team to ensure the cross functional alignment of product strategies Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products Identify the opinion leaders in related area. Lead to build and maintain professional relationship with KOLs Establish and develop the national expert network to ensure the strong expertise for assigned products Develop the loyalty speakers from KOLs Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business Monitor and control marketing expenses in line with budget on monthly basis Modify and manage expenses allocation to regions
1.REQUIREMENTS:
Industry experience s : Minimum 2-3 years working experience in Pharmaceutical industry Position experiences: Minimum 1 -2 years working experience on local marketingMinimum 2 years working experience on sales Language Skills: Fulent in English both oral and written Computer Skills: Working knowledge, especially good at Excel and PowerPoint Mobility: Willing to travel frequently Other Special requirement: Thorough understanding on the healthcare industry(pharmaceutical) is a plus Good understanding of business and product knowledge with marketing sense Strong communication and presentation skill with excellent interpersonal sense Experienced project management background in pharmaceutical company Strong analytical skills including business and financial management Autonomy/Independence, Assertiveness; a polished professional presence is essential Should be self-motivated, creative and well organized-
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