Assistant Brand Manager

3 months ago

Shanghai, China coty Full time

Do you want to lead marketing and commercial plans for one of Coty’s most important markets?

The Assistant Brand Manager identifies business opportunities and works with the multi-functional team to build & deliver cohesive commercial plans You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market.

Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints. 

 

RESPONSIBILITIES

 

The Assistant Brand Manager is responsible to drive the development and execution of marketing campaign to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

 

Your main focus :

  • Identify and implement makeup strategies based on consumer/shopper insights, competitors’ trends and market opportunities, in compliance with global brand marketing and fashion house guideline.
  • Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely new innovation launches in China.
  • Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.

 

YOU ARE A COTY FIT

 

We’d love to see candidates who have: 

  • 3+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
  • Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.

What Success Looks Like

  • Demonstrate positive relationship building skills in initial engagements with multi-functional teams
  • Deliver Business Targets, in line with the goals of the Business Unit
  • Successful Design and Deployment of Marketing Toolkits for the Brand

OUR BENEFITS

Some of the benefits you will receive are:

  • A salary that matches your knowledge and experience
  • Great holiday benefits
  • Comprehensive medical and commercial insurance
  • Fair rewards given based on performance and individual abilities
  • Promote flexible and diverse lifestyles and ways of working

RECRUITMENT PROCESS  

  1. A telephone/online introductory meeting follows.
  2. A first online/in-person interview
  3. A second interview
  4. You will receive a proposal with the terms of employment.

 

 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

 

For additional information about Coty Inc., please visit www.coty.com/your-career.

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