Brand Manager

2 months ago

Shanghai, China Baume & Mercier Full time

You will be in charge of developing Baume & Mercier brand in China by developping the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the ° engagement plan and enabling the transformation of digital & client centricity in the local organization.

The position is located in Shanghai and reports directly to the Regional Commercial Director.

RESPONSIBILITIES

Build and implement the yearly Business Strategic Plan and Budget Propose and implement the distribution strategy to achieve the annual sales objectives Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties. Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc…) Maximize the network performance and anticipate trade evolutions and opportunities Develop solid partnerships and action plans with the trade Monitor in-store inventory levels and stock rotation Implement a sell out strategy and activation plan per account Develop the brand’s presence and image in the market according to the guidelines Report key issues and activities to the Headquarters on a regular basis Prepare and present regular business reviews to brand management and watch division management Monitor and develop sales Manage key accounts (POS visits, replenishments, best sellers implementation…) and Boutiques Improve the brand coverage in the country, and open new qualitative and productive POS Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store Propose and monitor the annual budget: Monitor the implementation and control of budget expenses Analyse and follow-up network sales and targets Provide sales analysis and financial reports to Headquarters Responsible for the local P&L Implement Marketing and Communication strategy, in line with Headquarters guidelines: Develop the marketing strategy and initiatives within the defined expenses envelope Manage all aspects of the brand’s image building and development Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy Oversee and host Marketing and Communication events Entertain constructive relationship with local Media Represent and promote the brand towards the different clientele Monitor and benchmark competition Manage the Operations processes: Elaborate and submit in timely manner the annual sales forecast for each entity Coordinate the supply chain from ordering to shipping Monitor and follow up monthly forecasting and purchasing process Manage, monitor and optimize local stocks Monitor and support After Sales Service performance Manage the Baume & Mercier team Develop and manage a team covering Sales, Marketing, Communication and Operations functions. Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance Develop a positive and entrepreneurial employee relations environment

EDUCATION

Bachelor’s degree in Business Administration or MBA

COMPETENCIES

Market and Team Management Operational Marketing and Communication project development

PROFESSIONAL EXPERIENCE

5 years of managerial experience in Luxury goods or High value product industry

LANGUAGES

English (required)

Mandarin (required)

QUALITIES & SKILLS

Innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground. You like being in the field, visiting your customers and prospecting (60% of activity)

Excellent Commercial background and negotiation skills

Strategic thinking

Client focused

Experience in managing a brand and/or a team

Strong communication skills

Result oriented

Good interpersonal skills

Good knowledge on Excel and Power Point presentation

Willing to travel a lot

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