Brand Management Professional

3 weeks ago

Shanghai, Shanghai, China Campari Beijing Trading Full time

Key Responsibilities and Activities

As a Brand Manager at Campari Beijing Trading, you will be responsible for developing and implementing brand plans that drive business growth and brand awareness. Your key responsibilities will include:

  • Developing and executing annual marketing plans, A&P strategic maps, and phasing in collaboration with the line manager.
  • Implementing brand plans on time and within budget, monitoring progress, and proposing changes as needed.
  • Working closely with the Global Strategy & Marketing function to ensure effective development of brand strategy by providing local market insights and developing local brand strategies in line with global brand directions.
  • Collaborating with the Digital Marketing Manager to develop strong consumer communication plans on digital, social, and EC platforms to effectively deliver brand messages to target consumers.
  • Working closely with external agencies and internal field teams to develop promotional plans and materials.
  • Assisting in the development of all marketing activities (ATL/BTL).
  • Developing relationships with trade outlets to conclude promotion activities and events.
  • Conducting regular market visits and consumer research.
  • Strictly controlling A&P spending and phasing.

Requirements

  • Bachelor's degree required.
  • A minimum of 8 years of experience in brand management or product marketing management, ideally in international spirits. Past experience in Cognac is a must.
  • Great passion for the imported spirits category and brands, and the lifestyle they represent.
  • Strong commercial marketing sense and insightful consumer understanding.
  • Brand management knowledge on brand positioning, media, PR, promotion, research, and merchandising.
  • Prior experience and ability to thrive in team-based settings. A good team player.
  • Proficient in Microsoft Office applications.
  • Fluent in both English and Mandarin.

Our commitment to Diversity & Inclusion:

Campari Beijing Trading is committed to building a diverse and inclusive workplace. We believe that diversity is a source of enrichment and strive to provide equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity, or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

  • Brand Strategist

    2 weeks ago

    Shanghai, Shanghai, China Elmwood Brand Consultancy Full time

    Welcome to Elmwood Brand Consultancy, where we're passionate about crafting meaningful brands that leave a lasting impact. As an Account Manager, you'll be at the forefront of driving our clients' success, fostering strong relationships, and delivering exceptional design solutions.Key ResponsibilitiesRelationship Building: Develop and maintain strong,...

  • Brand Management Professional

    4 days ago

    Shanghai, Shanghai, China Straumann Group Full time

    At Straumann Group, we are seeking a talented Brand Management Professional to join our team. This exciting opportunity is for a full-time position based in Shanghai, China.The estimated annual salary for this role is around $100,000-$120,000 depending on experience.Job DescriptionAs a Brand Management Professional, you will be responsible for managing our...

  • Product Brand Management Professional

    3 weeks ago

    Shanghai, Shanghai, China Straumann Group Full time

    Main ResponsibilitiesThe Product Brand Manager will be responsible for managing the company's product brands from planning to execution, ensuring alignment with the organization's strategy and goals.This role involves analyzing the company's brand positioning and consumer insights, transforming brand elements into strategic plans and product launches.Develop...

  • Senior Integrated Brand Media Professional

    3 weeks ago

    Shanghai, Shanghai, China Nike Full time

    Job Title: Senior Integrated Brand Media ProfessionalJob Summary:Nike, Inc. is seeking a Senior Integrated Brand Media Professional to join its Marketing and Communication team. As a key member of the team, you will be responsible for developing and executing media strategies that drive business results and support the company's brand vision.Key...

  • Brand Manager

    1 month ago

    Shanghai, Shanghai, China Baume & Mercier Full time

    Job Title: Brand ManagerJoin Baume & Mercier as a Brand Manager and take on the exciting challenge of developing the brand's presence in China. As a key member of our team, you will be responsible for driving sales growth, building a strong network of retailers, and implementing a comprehensive marketing strategy to increase brand desirability.Key...

  • Sales Account Management Professional

    2 weeks ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    This role is responsible for developing and executing annual SCJ content EC channel business plans, demand plans, and channel P&L outcomes.Key Responsibilities:Drive business results as a high-potential member of the China eCommerce team.Establish a healthy business model with strong partners, distributors, retailers, and agencies.Develop and implement...

  • Sales Account Management Professional

    4 weeks ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    This role is responsible for developing and executing annual business plans, demand plans, and channel P&L outcomes for SCJ content EC channels. The position involves building strategic business partnerships with Content EC channels, including Tiktok, Kuaishou, and Wechat video channels.Key Responsibilities:Drive business results (GS/NS/DP/OP) as a...

  • Sales Account Management Professional

    4 weeks ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    As a Sales Account Management Professional at SC Johnson Asia, you will play a key role in driving business growth and developing new sales channels. You will be responsible for managing sales activities in your designated region, including sales targets, sales activities, and cost management.Main Responsibilities:Develop and execute sales plans to achieve...

  • Marketing and Brand Development Professional

    3 weeks ago

    Shanghai, Shanghai, China Bayer Full time

    Welcome to Bayer, where we're driven to solve the world's toughest challenges and strive for a world where 'Health for all, Hunger for none' is a real possibility.Category Marketing ManagerYour Key ResponsibilitiesDevelop and execute the annual brand marketing plan to achieve end sales, market share, and brand equity objectives.Collaborate with social, media...

  • Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job OverviewFerrero, a family-owned company with a global presence, is seeking a Brand Manager to contribute to the growth and success of its iconic brands, including Kinder. As a key member of the marketing team, you will develop and implement strategies to drive market share and brand positioning.Main ResponsibilitiesManage advertising, promotion,...

  • Tire Brand Management Director

    4 days ago

    Shanghai, Shanghai, China Goodyear Full time

    Job DescriptionWe are seeking a seasoned professional to lead our brand management efforts as a Tire Brand Management Director. This role is responsible for developing and executing strategies to drive Goodyear's brand equity and market presence.About the RoleThis position will oversee the creation of compelling brand copy, manage brand assets, and ensure...

  • Brand Communications Senior Manager

    3 weeks ago

    Shanghai, Shanghai, China Adidas Full time

    About the RoleWe are seeking a highly skilled Senior Manager Brand Communications to lead the Adidas Sportswear brand equity creation process.Key Responsibilities:Market Analysis: Utilize market, industry, and consumer data to identify opportunities for brand portfolio development.Brand Governance: Drive brand governance with Director and VP to accelerate...

  • Senior Brand Manager, IMM

    4 weeks ago

    Shanghai, Shanghai, China AbbVie Full time

    Job DescriptionPurposeThe primary goal of this position is to lead the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey to focus the Brand Team on delivering patient-centric strategies, including Close Loop Marketing engagement and customization, within AbbVie's business code of conduct,...

  • Marketing Specialist

    3 weeks ago

    Shanghai, Shanghai, China Mercedes-Benz Full time

    Job Title: Marketing Specialist - Brand ManagementWe are seeking a highly skilled Marketing Specialist to join our team at "{company". As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to drive brand awareness and customer engagement.Key Responsibilities:* Conduct market research to identify trends and...

  • Senior Branding Manager

    1 month ago

    Shanghai, Shanghai, China Bayer Full time

    At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is no longer a dream, but a real possibility.Sr. Pipeline Branding ManagerYour Key ResponsibilitiesCollaborate with the Brand Leader to develop and implement medical activity strategies, enhancing the visibility and recognition of...

  • Senior Marketing Operations Manager

    3 weeks ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    As a Senior Marketing Operations Manager at SC Johnson Professional, you will be responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster.Key Responsibilities:Partner with Marketing and Sales to execute category-specific platform-driven commercialization and Base/Expand...

  • Senior Brand Engagement Manager

    1 month ago

    Shanghai, Shanghai, China Bottega Veneta (China) Trading Limited Full time

    Job OverviewBottega Veneta (China) Trading Limited seeks a highly skilled Senior Brand Engagement Manager to lead client relations and drive strategic partnerships. The ideal candidate will possess a strong understanding of brand building and habit changing in local markets, with excellent negotiation and communication skills.Key ResponsibilitiesDevelop and...

  • Senior Brand Experience Manager

    4 days ago

    Shanghai, Shanghai, China Hermès Full time

    Job DescriptionThe Senior Brand Experience Manager will play a pivotal role in the success of Hermès' in-store animations. This individual will collaborate closely with the Assistant Manager to oversee the execution of various projects and events, ensuring that all in-store animation initiatives align with the brand's high standards.Major...

  • Brand Experience Manager

    4 weeks ago

    Shanghai, Shanghai, China Edrington Full time

    Job Title: Brand Experience ManagerThe Brand Experience Manager plays a pivotal role in conceiving and creating exceptional consumer engagement and experiences for key target customer groups of The Macallan. This enables The Macallan to drive a positive differential in imagery and affinity towards the brand, accelerating the process of recruitment in...

  • Sales Account Management Professional

    3 weeks ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    About this role:The purpose of this position is to drive business growth, explore new channels in Beijing's suburbs, and manage sales work in the region (including sales targets, sales activities, and cost supervision). The region is responsible for managing the GT channel in the Beijing area.Main Responsibilities:Meet and exceed sales targets, execute...