Tire Brand Management Director

10 hours ago


Shanghai, Shanghai, China Goodyear Full time
Job Description

We are seeking a seasoned professional to lead our brand management efforts as a Tire Brand Management Director. This role is responsible for developing and executing strategies to drive Goodyear's brand equity and market presence.

About the Role

This position will oversee the creation of compelling brand copy, manage brand assets, and ensure consistency across all channels. The successful candidate will have 5+ years of experience in brand management, marketing, or a related field and a Bachelor's degree in Marketing, Communications, Business, or a related field.

Key Responsibilities
  • Tire Brand Strategy Development
  • Tire Brand Asset Management
  • Tire Brand Messaging Consistency
  • Collaboration with Cross-Functional Teams
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 5+ years of experience in brand management, marketing, or a related field
  • Proven experience in developing and executing brand strategies
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
Benefits

Goodyear offers a competitive salary range of $120,000 - $180,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

About Goodyear

Goodyear is one of the world's largest tire companies, employing approximately 74,000 people and manufacturing products in 57 facilities in 23 countries around the world. Our two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.



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