Regional Brand Director

7 days ago

Shanghai, Shanghai, China Goodyear Full time

Location: Global
Job Type: Full-time
Sponsorship Available: Yes
Relocation Assistance Available: No

As a Regional Brand Director – Brand Management, you will be responsible for developing and implementing brand strategies to enhance Goodyear's brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand assets, and ensure brand consistency across all channels.

Key Responsibilities:

  • Develop Brand Copy and Communication Platform Create and manage compelling brand copy that aligns with the brand's voice and messaging strategy. Oversee the development and implementation of a comprehensive communication platform to ensure consistency in brand messaging across all channels.
  • Develop Strategic Alliances Identify and cultivate strategic partnerships that enhance brand visibility and equity. Collaborate with external partners to leverage opportunities for brand growth and market expansion.
  • Lead the Development of Advertising and Creative Content Direct the creation of advertising campaigns and creative content, leveraging global assets and technology. Ensure alignment with the global brand proposition and maintain consistency across all AP markets.
  • Lead Product Communication and Retail Impact Develop and implement effective product communication strategies to support product launches and marketing initiatives. Drive retail impact through targeted communication efforts, ensuring alignment with overall brand strategy.
  • Align Guidance for Corporate Communication Provide clear and consistent guidance for corporate communication to ensure it aligns with the brand's messaging and strategic goals. Coordinate with internal teams to maintain a unified brand voice across all corporate communications

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. MBA preferred.
  • 5+ years of experience in brand management, marketing, or a related role.
  • Proven experience in developing and executing brand strategies.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively across various departments and with external partners.
  • Proficient in leveraging global assets and technology for brand development.
  • Experienced in managing advertising and creative content development.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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