Brand Manager
4 months ago
Key Responsibilities and Activities
: Together with line manager to develop the brand annual marketing plan, A&P strategic map & phasing. To implement brand plans on time and within budget, monitor progress and results and propose changes where appropriate To work closely with Global Strategy&Marketing function to ensure effective development of brand strategy by providing local market insight, and develop local brand strategyin line with global brand directions. To work very closely with Digital Marketing Manager to develop strong consumer communication plan on digital social & EC platform to make sure brand messages can to effectively and efficiently delivered to target consumers. To work closely with external agencies (media, PR, digital/social, event) and internal field team to develop promotional plans and material. To assistant in the development of all marketing activites (ATL/BTL) To develop relationships with trade outlets in order to conclude promotion activities, events To conduct regular market visits and consumer research To strictly control A&P spending & phasingRequirements
Bachelor's degree required A minimum of 8 years of experience in brand management/ product marketing management, ideally in international spirits. Past experience in Congac is a MUST. Great passion in the imported spirits category and brands, and the lifestyle it represents. Strong commercial marketing sense and be insightful on consumer understanding. Brand Management knowledge on the brand positioning/media/PR/promotion/research/merchandising Prior experience and ability to thrive in team-based settings. A good team player Proficient in Microsoft Office applications Fluent in both English and MandarinOur commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .
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