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Tirzepatide Brand Manager

2 months ago

Shanghai, Shanghai, China Lilly Full time

We're seeking a seasoned professional to lead our Tirzepatide brand in the China market.

Job Summary

The Senior Brand Manager will be responsible for developing and implementing brand strategy and operations for Tirzepatide in Chronic Weight Management to achieve business objectives in China.

Key Responsibilities

  • Develop and execute brand strategy and operations for Tirzepatide in China.
  • Collaborate with cross-functional teams to drive launch preparation and execution.
  • Build and maintain relationships with key stakeholders, including HCPs and patient advocacy groups.
  • Drive innovative and effective brand communication and promotional campaign execution.

Brand Strategy

  • Create brand strategy with a focus on HCPs and develop commercialization and execution plans.
  • Build multi-department treatment centers and discover deep customer insights.

Environmental Shaping

  • Develop environment shaping and customer solutions by collaborating with internal and external business partners.
  • Lead the work with external stakeholders, including patient advocacy groups and government stakeholders.

Brand Tactics

  • Lead the deliverables of brand materials and education content.
  • Manage OPEX and drive internal business solution planning processes.

Thought Leader Management

  • Identify and engage thought leaders and establish strong relationships.
  • Deliver TL advisory board meetings to collect customer insights.

Internal Communication

  • Deliver brand strategy to the sales force.
  • Work closely with sales, medical, PR, PRA, access, commercial, and other functions to ensure smooth implementation of marketing activities.

Core Capabilities

  • HCP insights and experience in Hospital COE building.
  • Innovative driven and strong communication skills.
  • Demonstrated outstanding cross-functional work capabilities.

Requirements:

  • At least 3 years of HCP marketing experience.
  • Learning agility and innovation.
  • Fluent in English and Mandarin.

Essential Qualification

  • Bachelor degree and above.

Additional Preferences

  • Medical background and hospital channel sales experience.

Lilly is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.