Leading Chronic Weight Management Brand Strategist

3 days ago

Shanghai, Shanghai, China Lilly Full time

At Lilly, we're committed to making life better for people around the world. Our team is driven by a shared purpose to deliver innovative solutions that address some of the world's most pressing healthcare challenges.

Job Summary

We're seeking an experienced and skilled Brand Strategist to join our team in leading the development and implementation of brand strategy for Tirzepatide - CWM (Chronic Weight Management). The successful candidate will have a proven track record in HCP marketing and will be responsible for creating and executing brand strategies that drive business objectives in the China market.

About the Role

This is a critical role within our team, requiring someone with expertise in HCP insights, innovative thinking, and strong communication skills. The Brand Strategist will collaborate with cross-functional teams, including Medical, Commercial, Marketing, and Sales, to develop and execute comprehensive brand plans that meet business objectives.

Key Responsibilities

  • Create and implement brand strategy for Tirzepatide - CWM, focusing on HCP insights and commercialization plans.
  • Develop and manage multi-department treatment centers to enhance customer engagement and experience.
  • Synthesize deep customer insights to identify unmet needs in therapeutic areas and inform brand strategy.
  • Collaborate with internal and external stakeholders to develop environment shaping and customer solutions.
  • Lead the development of brand materials and education content, ensuring effective communication with key audiences.

Requirements

  • Minimum 3 years of experience in HCP marketing, preferably with a focus on hospital channel sales.
  • Proven ability to work effectively in a fast-paced environment, prioritizing multiple projects and deadlines.
  • Demonstrated innovation and creativity in developing marketing strategies and tactics.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with colleagues, partners, and customers.

Educational Qualifications

  • Bachelor's degree or higher in a relevant field, such as marketing, communications, or a related discipline.

Salary Information

The salary range for this position is $120,000 - $150,000 per annum, depending on qualifications and experience.

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