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Strategic Sales Development Manager

1 month ago

Shanghai, Shanghai, China Deckers Brands Full time
Job Description:

Overview

We are seeking a highly skilled Regional Business Growth Specialist to join our team in China. As a key member of our sales team, you will be responsible for driving business growth and expanding our presence in the region.

Key Responsibilities:

  • 30% HOKA Sales Strategy Proposal and Implementation: Manage and execute the HOKA sales strategy in China, ensuring achievement of brand objectives, brand representation, sales, and gross margin with designated partner retailers and key accounts.
  • Identify brand and product growth opportunities at market level to ensure maximization of sales across all existing and potentially new product categories.
  • Liaise with cross-functional teams to ensure accurate forecasting and buying-to-forecast, as per the critical path, and oversee logistics and inventory control for designated partner retailers and key accounts.
  • Direct business channels on product line merchandising, selection, and selling strategy as appropriate.
  • Work with Product management, marketing, and international marketing to ensure seasonal sell-in packages are appropriate, complete, and communicated effectively, both internally and externally.
  • Participate in key global brand meetings to include seasonal finalization, launch meetings, and Asia Pacific regional meetings.
  • Plan and organize seasonal trade shows for designated partner retailers and wholesale retailers and lead them to placing seasonal POs in line with budget plans.

30% Business Development:

  • Maximum multi-brands channel opportunities to grow general wholesale business in appointed territories.
  • Strategically develop Partner Retail Mono-Store channels with partner retailers as priority to grow HOKA business in China markets in line with long-range HOKA plans.
  • Identify and recommend potential areas for brand marketing investment to drive brand awareness and sales above and beyond local activity.
  • Identify potential product collaborations that align with the brand strategy and make recommendations to the product team for approval.

30% Account Management:

  • Act as the first point of call for designated partner retailers and key accounts within the HOKA Brand.
  • Strategically contact and manage designated customers on a consistent, predictable cadence.
  • Regularly check and ensure HOKA points of access are well-managed in terms of brand image and VM, ensuring sales staff at HOKA points of access are well-trained and offering good service to consumers.
  • Build strong professional relationships with all stakeholders for each designated account.
  • Develop a strong understanding of target consumers, trends, and competition in key markets.
  • Maintain regular daily or weekly contact with Sales Leadership regarding sales updates, sell-through, issues, opportunities, and market intelligence.
  • Propose new opportunities to Sales Leadership.
  • Travel within China and to key cities to gain a full understanding of opportunities that exist.
  • Provide the leader of HOKA Partner Retail and Wholesale Team with data and analysis on all business areas as required.
  • Collate individual key accounts' brand information, including market sales, product, and sales data, to provide the brand team with essential feedback and direction, outlining areas for future potential.

10% Others:

  • Cooperate with cross-functional teams smoothly.
  • Follow communication procedures, guidelines, and policies;
  • Handle changes in policies or renewals;
  • Learn and understand brand knowledge of Hoka via E-LEARNING training, official website, and materials shared by brand team;

Benefits:

We offer a competitive salary range of approximately 600,000 - 900,000 CNY per annum, depending on experience and qualifications. Additionally, we provide comprehensive benefits, including health insurance, retirement savings plan, and generous paid time off.

Location:

This role is based in China, and travel within the region may be required.