Area Brand Manager, Wellness Leader

2 weeks ago

Suzhou, Jiangsu, China Haleon Full time

About Haleon

Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. We are a unique combination of deep human understanding and trusted science, with a portfolio of category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

Job Summary

We are seeking an experienced Area Brand Manager to join our team in the Wellness portfolio. The successful candidate will be responsible for driving the growth of our Wellness business in the South East Asia and Taiwan region, working closely with category and local teams to develop and implement strategic plans.

Key Responsibilities

  • Develop and implement strategic plans to drive the growth of our Wellness business in the South East Asia and Taiwan region.
  • Work closely with category and local teams to identify opportunities for growth and develop innovative solutions.
  • Manage the complexity of growing our Wellness business, considering different consumer insights, RA requirements, and HS development status in each market.
  • Develop compelling consumer insights and apply them to the full marketing mix, including developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience, and packaging.
  • Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries.
  • Drive Portfolio, A&P spends, and Business/Financial objectives across countries and categories.
  • Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies.
  • Drive consistent execution of global brand identity, brand heart, and visual brand language of the brand, while ensuring high relevance and impact to local markets.

Requirements

  • College Degree in Business/Marketing.
  • 2 to 5 years marketing experience.
  • Preferred: Brand, Portfolio, NPD, Communication, and P&L management.
  • Strong in Data and Insight analysis to explore new insights and opportunities.
  • WELLNESS experience, Regional leadership experience will be a plus.

Other Job Related Skills

  • Demonstrates knowledge base leadership – able to join multiple sources of data to get to meaningful insight and action.
  • Demonstrated ability to lead complex projects with multiple stakeholders with successful outcome.
  • Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas.
  • Experience of leading new product development or successful innovation launches in market preferred, but not compulsory.
  • Experience in developing concepts, probing, and articulating consumer insights to formulate category/brand strategy, communication strategy, and execution plans to achieve positive results.
  • Experience in brand growth architecture, setting brand/variant roles and priorities, and building portfolio.
  • Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases.
  • Good business acumen, and using data to explore new opportunities or pre-empt competition.
  • Proficiency in Filipino is a requirement for this role.
  • Personal Attributes:
    • Ability to drive the agenda and influence the decision with strategic thinking.
    • Agile and quick learning curve in the face of changing environment.
    • Growth mindset and go the extra mile.
    • Good team player, collaborative.

Diversity, Equity, and Inclusion

Haleon is an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We strive to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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