Senior Manager of Pipeline Brand Strategy

2 months ago

Shanghai, Shanghai, China Bayer Full time

At Bayer, we are dedicated to addressing the most significant global challenges and striving for a future where 'Health for all, Hunger for none' is realized. Our mission is approached with enthusiasm, curiosity, and steadfast dedication, continuously gathering insights from various viewpoints, expanding our understanding, enhancing our capabilities, and redefining what is considered 'impossible'. There are numerous compelling reasons to consider a career with us. If you are motivated to build a vibrant and impactful career within a community of talented and diverse professionals, making a real difference, the decision is straightforward.

Position: Senior Manager of Pipeline Brand Strategy

KEY RESPONSIBILITIES

  • Support the Brand Leader in executing strategies for medical initiatives: Develop and manage strategies for medical activities, including academic conferences, training programs, and promotional efforts, to enhance the visibility and reputation of the company's offerings in the fields of Continuing Medical Education (CME) and medical devices.
  • Manage the application process for medical events: Oversee the application procedures for medical events, ensuring compliance with company standards and regulatory requirements, while collaborating with various departments such as marketing, sales, compliance, and medical teams to facilitate seamless execution of activities.
  • Ensure market compliance: Verify that all market initiatives adhere to the required compliance standards, including pharmaceutical advertising regulations, industry protocols, and company policies, while coordinating with the legal department to ensure overall compliance.

QUALIFICATIONS

  • Educational background in medicine or medical devices, with a bachelor's degree or higher;
  • A minimum of 5 years of experience in the pharmaceutical or medical device industry, with significant involvement in organizing medical events;
  • Familiarity with interdepartmental collaboration processes and compliance standards in multinational corporations, possessing strong teamwork and communication skills;
  • Expertise in project management and stress management, skilled at effectively driving the implementation of marketing strategies.

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