Product Line Manager

4 weeks ago

Dongguan, Guangdong, China HARMAN International Full time

About HARMAN International

HARMAN International is a technology leader that is rapidly on the move, filled with people who are focused on making life better. Innovation, inclusivity, and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN International you can grow, make a difference, and be proud of the work you do every day.

About the Role

This position is responsible for executing new products to the Regional Business Units in a timely and profitable manner. This includes providing a clear product roadmap and timeline to deliver differentiated and profitable growth over the product life-cycle based on a deep understanding of customer and market needs. This role will focus on marketing-related areas, cooperating with different regions to get promotion materials for new products ready and search for marketing opportunities.

Your Responsibilities

  • Arrange internal teams to conduct benchmark tests and evaluate competitive products to determine their market position based on competitive advantages. Manage benchmark databases to record all benchmarked products.
  • Create marketing product definitions with direction from managers to communicate customer requirements to design and development teams.
  • Cooperate with different regions to define market promotion strategies and prepare necessary documents or videos.
  • Manage customer documents, coordinate preparation, and deliver properly based on customer requirements.
  • Support internal reporting documentation preparation.
  • Manage product promotion channels, such as websites, product introductions, and quality.
  • Study the Share of Market for each product line, understand the competitive strength of different competitors, and follow up on trends under the instruction of your manager.
  • Monitor technical trends and study potential advantages under the instruction of your manager.
  • Cooperate with teams to prepare well for internal and external key events, such as CES, Red Dot, IF, and EMT.

Your Requirements

  • Basic knowledge of audio products is required (either consumer or professional).
  • Knowledge of writing product definitions or other technical documents is needed to communicate customer needs to engineering development teams.
  • Basic technical understanding of key components of a professional or consumer audio system (amplifiers, transducers, mixing boards, microphones, signal processors/routers).
  • Fluent English is required for this position.
  • Ability to utilize Microsoft Word, Excel, and PowerPoint is required.
  • Experience with competitor benchmarking.
  • Minimum 3 years of experience within the audio industry or similar industry.
  • Bachelor's degree or above.

Nice to Have

  • Major in marketing or engineering with 3 years' experience in the professional or consumer audio industry.
  • Personal interest in audio and video systems.
  • Experience using professional audio and video products.
  • Experience with Share of Market analysis.
  • Experience handling PPAP submissions.

What We Offer

  • Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.).
  • Extensive training opportunities through our own HARMAN University.
  • Competitive wellness benefits.
  • An inclusive and diverse work environment that fosters and encourages professional and personal development.

HARMAN International is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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