Lead Coordinator for Events

2 months ago

Shanghai, Shanghai, China TÜV Rheinland Full time

Job Overview


• Event Management and Assessment:
*Oversee all facets of event management from conceptualization, plan development, coordination with external partners, process oversight, and on-site execution.
*Act as the leader of a comprehensive team to guarantee the successful implementation of activities with high-quality outcomes aligned with branding standards and visual identity.
*Collaborate with relevant departments to effectively manage agencies and vendors.


• Centralized Data and Process Oversight
*Evaluate, monitor, and report on event return on investment based on established metrics for pipeline, revenue, and marketing qualified leads using digital marketing platforms.
*Conduct monthly data gathering and analysis for lead reports and performance assessments.
*Enhance marketing-influenced pipeline and generated MQLs through on-site activations and support for the sales division.


• Online Platform Management and Promotion
*Administer online channels and official social media accounts to determine promotional activity formats in conjunction with offline events.
*Drive content creation, video production, and other branding initiatives for business promotion, monitor, analyze visitor data and engagement to refine and optimize outcomes.
*Develop and integrate digital tools into existing workflows for improved efficiency and to foster innovation.
*Strategically allocate budget and resources across various platforms and tools.


• Industry and Cross-Functional Collaboration:
*Assist management in identifying key industry events, exhibitions, summits, and official promotions to develop a comprehensive event portfolio.
*Advise on a range of promotional activities from an event marketing perspective to enhance business strategies.
*Cultivate partnerships with local businesses, sales teams, and key industry stakeholders to deliver top-tier events that elevate brand visibility and attract new clientele.
*Support executive leadership in complex, cross-departmental initiatives to ensure effective execution.
*Collaborate with other marketing leaders to implement regional branding campaigns and corporate initiatives.

Job Qualifications:

Bachelor's or master's degree in marketing, communications, or related fields
o Minimum of 8 years of relevant marketing experience, with at least 5 years in event or marketing communications management, preferably with an advertising agency background.
o Strong grasp of marketing principles, communication strategies, branding, and promotional activities, with social media operational experience preferred.
o Demonstrated growth mindset and results-oriented approach with resilience and dedication to work.
o Capacity to meet tight deadlines and perform under pressure.
o Professional demeanor, high energy levels, and self-motivation.
o Ability to identify best practices, communicate progress, and resolve challenges.
o Strategic mindset and business insight.
o Exceptional interpersonal and communication abilities.
o Proficient written communication skills in both Mandarin and English are required.

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