Brand Management Specialist for BSH Home Appliances Group
2 months ago
About the Role
The Brand Management Specialist for BSH Home Appliances Group will be responsible for developing and implementing a comprehensive brand strategy on the Douyin platform.
Key Responsibilities
- Develop and execute a brand strategy that aligns with BSH Home Appliances Group's overall business objectives.
- Manage and optimize Douyin page design, shop design, and short video production to increase brand awareness and drive sales.
- Generate big data insights from platform and activities optimization to inform business decisions.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing channels.
- Stay up-to-date with the latest trends and best practices in digital marketing and social commerce.
Requirements
- Experience in Douyin platform and understanding of platform key business drivers.
- Knowledge in marketing, social commerce, and related fields.
- Familiarity with brand CI and ecommerce page design guidelines.
- Ability to analyze big data insights and make data-driven decisions.
- Strong communication and collaboration skills.
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