Brand Management Specialist for BSH Home Appliances Group

2 months ago


Nanjing, Jiangsu, China BSH Home Appliances Group Full time

About the Role

The Brand Management Specialist for BSH Home Appliances Group will be responsible for developing and implementing a comprehensive brand strategy on the Douyin platform.

Key Responsibilities

  • Develop and execute a brand strategy that aligns with BSH Home Appliances Group's overall business objectives.
  • Manage and optimize Douyin page design, shop design, and short video production to increase brand awareness and drive sales.
  • Generate big data insights from platform and activities optimization to inform business decisions.
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing channels.
  • Stay up-to-date with the latest trends and best practices in digital marketing and social commerce.

Requirements

  • Experience in Douyin platform and understanding of platform key business drivers.
  • Knowledge in marketing, social commerce, and related fields.
  • Familiarity with brand CI and ecommerce page design guidelines.
  • Ability to analyze big data insights and make data-driven decisions.
  • Strong communication and collaboration skills.


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