Consumer Insight Specialist

1 month ago


Nanjing, Jiangsu, China BSH Home Appliances Group Full time
Job Title: Consumer Insight Specialist Job Description: As a Consumer Insight Specialist at BSH Home Appliances Group, you will play a crucial role in understanding shopper behavior and preferences. Key Responsibilities: 1. Design and conduct research to analyze shopper journeys by purchase occasions. 2. Conduct research to understand factors influencing shoppers' brand, product, and channel choices. 3. Qualify product claims, visual merchandising, and POS materials. 4. Conduct tests to optimize in-store product assortments and pricing. 5. Track customer satisfaction with sales counselling, product usage, and after-sales services. Requirements: • Strong problem-solving skills and ability to influence change in a dynamic environment. • Excellent communication and presentation skills. • Strategy thinking and analytics know-how. • Project management and organizational management skills. • Ability to analyze data and make recommendations based on data-driven insights. • Stakeholder management and networking skills. • Ability to work under pressure. Join our team and contribute to creating innovative solutions that meet the evolving needs of our customers.

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