Dishcare Product Marketing Specialist
1 month ago
This role is responsible for developing and executing product launch strategies, media plans, and offline communication tools to drive category mental availability of Siemens Dishcare products. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work effectively with cross-functional teams.
Key Responsibilities:
1. Develop consumer-centric product launch toolkits, including compelling product stories, communication assets, and customer sell-in plans.
2. Create and execute media strategies to drive awareness, consideration, and sales results for Dishcare products.
3. Collaborate with R&D teams to identify product superiority and translate it into powerful consumer communications.
4. Work closely with Sales teams to ensure brand assets and marketing plans are executed online and offline.
5. Monitor market competition and competitor news on channels and social media, driving suggestions and actions to react.
Requirements:
1. Proactive innovator with a track record of contributing new ideas and solutions.
2. Excellent communication and interpersonal skills, with the ability to promote effective communication and collaboration.
3. Results-driven, detail-focused, and logically structured.
4. Strong learning capacity and willingness to learn and develop self.
5. Social media marketing experience, preferably on platforms like Douyin (TikTok) or Xiaohongshu (Little Red Book).
6. English as a working language, with basic communication abilities.
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