Regional Marketing Specialist

4 days ago


Nanjing, Jiangsu, China BSH Home Appliances Group Full time
Job Description

We are seeking a highly motivated and experienced Regional Marketing Specialist to join our team in the Southeastern Region of China. This role will be responsible for developing and implementing marketing strategies to drive sales growth and brand awareness in the region.

Key Responsibilities:

  • Develop and execute annual marketing plans to meet sales targets and product launch goals
  • Break down annual marketing plans into actionable campaigns, obtain customer marketing resources, design, track, and feedback relevant initiatives
  • Organize product and brand experience activities targeting potential Kitchen Retail customers and consumers, including BFS, KFM, designers, etc.
  • Break down annual ER promotion plans, support national KA and regional KA via product display, POSM, and gifts
  • Design, track, and feedback promotions, e.g., diversion, purchase, conversion
  • Detailed execution plan for HQ marketing and promotions as an interface with BU and HQ channels
  • Support city-level customer and industry activities

Requirements:

  • Bachelor's degree or above, relevant working experiences in home appliance industry preferred
  • Good command of marketing ideas, able to organize marketing promotion and brand experience activities
  • Strong self-management ability and logical thinking ability
  • Good communication and comprehension ability
  • Aiming for continuous development and innovation in home appliance field
  • Acceptable for high frequent business trips

Salary: Estimated salary range is 300,000 - 500,000 CNY per year, depending on qualifications and experience.



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