Strategic Marketing Director for Global Creative Excellence

1 day ago


Shanghai, Shanghai, China Riot Games Full time

About the Role

We are seeking a seasoned Marketing Creative Director to spearhead our global creative excellence in marketing campaigns. As a key member of our team, you will work closely with publishing leads and brand managers to develop innovative marketing strategies that drive business goals and player experiences.

Key Responsibilities:

  • Translate marketing briefs into creative concepts that deliver on business objectives and player experiences.
  • Collaborate with local publishers to guide and support key marketing creative and assets.
  • Lead multidisciplinary teams of internal and external creative partners to deliver high-quality creative.
  • Develop global digital advertising/user acquisition assets across platforms and social media channels.
  • Present creative concepts to product leads and stakeholders.
  • Promote brand consistency and thematic resonance through campaign executions.
  • Work with producers to meet campaign deadlines and provide creative feedback.

Required Qualifications:

  • 8+ years of experience in digital advertising or client-side marketing with a focus on executing creative strategies.
  • Experience concepting across various mediums and collaborating with creative partners.
  • Proven track record of developing 360 campaigns from strategic creation to final delivery.
  • Fluency in English and Mandarin, with cross-cultural/team/discipline collaboration experience.

Desired Qualifications:

  • Experience working with briefs and stakeholders to create fresh ideas for gaming/community engagement.
  • Understanding of gaming competitors' acquisition, fandom, and engagement strategies.
  • Basic graphic design and video editing skills.

What We Offer:

Riot Games is a dynamic and innovative company that offers a unique opportunity to work on cutting-edge marketing campaigns. As a Marketing Creative Director, you will have the chance to collaborate with a talented team of creatives, work on high-profile projects, and contribute to the company's continued success.


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