Creative Director

1 month ago

Shanghai, Shanghai, China Edrington Full time

Position Overview

The Creative & Content Manager will be responsible for developing and executing a comprehensive content strategy to build the luxury brand equity and recruit new consumers. This role will involve creating targeted and locally relevant content for social, media, and digital platforms, as well as collaborating with local, global, and regional marketing teams.

Key Responsibilities

  • Develop and manage the content strategy in line with the overarching brand strategy, ensuring that the content resonates with the target consumer and communicates the brand visual language.
  • Work closely with the Global Team to ensure that assets are fit for local market usage, adapting global assets as needed to local channels and developing localized versions of global assets.
  • Manage agency partners, capability, and process to produce increasingly effective creative strategies, content, amplification, and innovation ideas, leading and mentoring agency teams as needed.
  • Stay up-to-date with new trends, technologies, and cultural developments to inspire the Global Creative Content Team and ensure that the local brand content strategy drives brand value and desirability.
  • Define budget for content strategy and deliver on budget, negotiating fees for projects and preparing contracts as needed.

Requirements

  • Related experience in an agency or in-house spirits or luxury brand, focused on developing and executing creative concepts in print, digital, mobile, and video.
  • Strong conceptual and strategic direction, with excellent creative and aesthetic judgement, ensuring that the creative output is consistently excellent from a conceptual and executional perspective.
  • Experience with video, 3D animation, print, and digital content execution, as well as some understanding of Integrated Marketing Communication, specifically on experiential and digital content communication.
  • Attentiveness to visual detail and finesse, with compelling and immaculate content crafting.
  • Strong sensibility to luxury and creative, with a high level of taste, finger on the pulse of trends, and sense of aesthetics.
  • Strong communication and effective presentation skills, with the ability to build relationships and network easily, both internally and externally.
  • Highly motivated, energetic, and enthusiastic, with the ability to thrive in an ever-changing environment and adapt to various work styles and cultures.

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