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Head of Service Partner Network
1 month ago
Amazon (Shanghai) International Trading Company Limited - D64 is seeking a highly capable and self-directed Head of Service Partner Network (SPN) GTM to own China SPN marketing strategy and programs to support Seller success, and SPN Business Development.
About the RoleWe are looking for a results-driven marketing professional with a passion for building something from scratch, innovation, and helping partners reach their potential. As a lead and subject matter expert, you will be responsible for building collaboration channels with Service Providers, developing SPN marketing go-to-market initiatives with partners, and driving SPN enrollment through partnership development.
Key Responsibilities- Collaborate with SPN product team, central product solution marketing, regional business, and field marketing teams to identify priorities, focus partner marketing initiatives, and success metrics.
- Develop SPN product strategies, develop service provider-facing marketing messages, and deliver through AGS-led online/offline campaigns and promotions.
- Innovate on SPN marketing campaigns and develop partner marketing programs.
- Develop and monitor partner marketing plans with key partners to effectively drive SPN awareness for Sellers to connect with service providers they need.
- Identify regional service provider communities, build cooperation, and manage the strategic partnership with the Alliance to support the joint GTM.
- Build and promote SPN stories with good partners to provide Sellers with tangible business results.
- Develops and tests pilot programs to continually improve campaigns.
- May plan and execute regional events when events are a part of marketing campaigns, influencing event registration and attendance goals, event demand generation strategy, and drive SPN awareness through online/offline promotions.
- 15+ years' experience in business development, project management, or leading delivery of large/cross-functional marketing.
- Proved record of building marketing/business strategy and programs, end-to-end delivery, and communicating results to senior leadership.
- Strong marketing and business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users. Must be metrics-driven.
- Capability to move easily between generating big, strategic ideas, and driving hands-on process improvement along with team.
- Strong bias for action, highly organized, and ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines in a dynamic business environment.
- 7+ years of team management.
- Excellent verbal/written communication and presentation skills in both English and Chinese.
- Bachelor's degree in business development/marketing, MBA would be a plus.
- MBA
