Strategic Digital Marketing Director

3 weeks ago


Shanghai, Shanghai, China Ferrero Full time
Role Overview

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise.

The company is represented in more than 50 countries, with products sold in more than 170.

As a key member of the Ferrero team, you will contribute to the development and implementation of digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Lead the digital marketing for the Premium Chocolate Category, driving the deployment of digital strategy and content creation following the general Brand strategy.
  • Build cross-channel (online/offline/social/digital) CRM/membership programs to increase consumer loyalty and engagement.
  • Support digital acceleration E2E.
Requirements
  • 8+ years experience as a Marketing & Communications leader - related professional experience preferably in food industry or digital agency.
  • Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission.
  • Strong understanding of customer and market dynamics and requirements.
About Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated.

We believe all of our people are equally talented in their own way, and in nurturing the curiosity and natural abilities of our employees, we provide them with the means to succeed personally and professionally.



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