Marketing Manager

Job Description

Title Marketing Manager or Senior Manager, Hong Kong

Department      Marketing, Asia Pacific ex-Japan Marketing

Location Hong Kong

Reports To       Head of Marketing, Hong Kong

Level 5 or 6

We're proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Asia Pacific ex-Japan Marketing team and feel like you're part of something bigger.

About your team

At Fidelity, our Marketing team is a strategic partner to the business, driving growth and strengthening client relationships across Asia and globally. We combine deep knowledge of our clients with data-driven insights to deliver integrated marketing programs that build Fidelity's brand, support distribution, and bring our investment expertise to life. From institutional to intermediary and retail audiences, our team works across channels — digital, content, thought leadership, events, and client experience — to deliver impactful, client-centric engagement.

Collaborative and future-focused, we are committed to innovation, measurement, and excellence in execution, ensuring that marketing at Fidelity is not just a support function, but a driver of business impact, brand differentiation, and long-term client trust.

About your role
We are seeking a strategic and results-driven Marketing Manager to support Fidelity's Hong Kong business. This role will partner closely with the relevant sales teams and investment specialists to develop and execute integrated marketing initiatives that strengthen Fidelity's brand in Hong Kong.

The ideal candidate combines strong strategic marketing skills with hands-on execution, deep understanding of institutional client needs, and the ability to navigate diverse regulatory and cultural environments across Asia.

Key responsibilities

Strategic Marketing & Planning

• Partner with businesses (i.e. digital assets, private banking, institutional, etc.) to design and deliver marketing strategies that drive growth, retention and engagement in Hong Kong.
• Develop country-specific marketing strategies that reflect local market priorities while aligning with regional and global brand strategy.
• Build Fidelity's positioning as a trusted, independent, and long-term investment partner for HK/SG clients.
• Develop and maintain strong relationships with the APAC, UK and CE-based marketing teams to maximise efficiency and ensure all efforts are aligned with business needs.

Campaign Development & Execution

• Lead the design and execution of integrated marketing campaigns (thought leadership, events, digital, email, etc) that engage HK/SG clients and consultants.
• Design and execute targeted campaigns to support key focus capabilities and products aligned to business priorities.
• Partner with global and regional marketing teams to amplify Fidelity's global insights and translate them into impactful narratives for targeted audiences

Client Engagement & Experience

• Support HK/SG events, roadshows, and roundtables, ensuring a seamless client experience and strong alignment to commercial objectives.
• On occasion, coordinate across the region (including Taiwan, Korea, China) on flagship events.
• Support the development and nurturing of high-level relationships with existing and new HK/SG clients across all markets.
• Gather client feedback and market intelligence to refine marketing strategies and support product positioning.

Brand, Content & Thought Leadership

• Strengthen Fidelity's HK/SG brand profile by consistently articulating Fidelity's value proposition across channels, markets, and audiences
• Work with content and investment teams to develop client-centric materials, including presentations, whitepapers, case studies, and sales enablement tools that address HK/SG client needs.

Measurement & Insights

• Track, analyze, and report on marketing effectiveness, linking activities to business outcomes (pipeline growth, client retention, consultant engagement, brand).
• Apply data-driven insights to optimize campaigns and demonstrate ROI.
• Be a central point of coordination for local/regional marketing teams across APAC for HK/SG marketing activity.

About you

Experience and qualifications

• 7+ years of marketing experience within asset management, financial services, or professional services, with strong exposure to institutional, private banking and digital assets clients.
• Proven track record in developing and executing integrated marketing campaigns across multiple channels (digital, events, thought leadership, PR).
• Strong understanding of institutional, private banking and digital assets investor needs and decision-making processes, including consultants, sovereign wealth funds, pensions, and insurers.
• Excellent project management skills with the ability to manage multiple stakeholders across countries and functions.
• Familiarity with Asia's regulatory environment and ability to adapt messaging accordingly.
• Exceptional written and verbal communication skills, with fluency in English; Chinese language proficiency is a plus.
• Collaborative, proactive, and strategic mindset with the ability to influence senior stakeholders and drive results.
• Highly organized, detail oriented and comfortable working in a fast-paced environment.

Feel rewarded

For starters, we'll offer you a comprehensive benefits package. We'll value your wellbeing and support your development. And we'll be as flexible as we can about where and when you work – finding a balance that works for all of us. It's all part of our commitment to making you feel motivated by the work you do and happy to be part of our team.

For more about our work, our approach to dynamic working and how you could build your future here, visit