Digital Marketing Specialist

2 weeks ago

GuangzhouFoshan Metropolitan Area, China Navitas Full time CN¥120,000 - CN¥240,000 per year

Digital Marketing Specialist - Guangzhou, China

We are seeking for a Digital Marketing Specialist to support global marketing initiatives and strengthen brand awareness across China's social media landscape by increasing brand visibility through effective platform usage, enhancing engagement and follower experience across Navitas channels, producing compelling platform-specific content to influence target audiences, guiding Navitas colleges and UPs on social media best practices, and monitoring online feedback to safeguard brand reputation through timely, proactive responses.

Key Responsibilities

  • Plan and execute monthly social media content calendars.
  • Produce multimedia content (text, images, video) for various promotional needs.
  • Manage inquiries on social platforms and escalate when required.
  • Translate concepts into creative visual and video outputs.
  • Analyze performance data to optimize content and posting strategies.
  • Collaborate with internal teams to source content and provide recommendations.
  • Support special projects such as website updates and mini-program design.
  • Maintain strong workflow habits, meet deadlines, and coordinate resources effectively.

Essential Skills, Knowledge, and Experience

  • Bachelor's degree or above.
  • 2-3 years of experience in social media or content marketing.
  • Solid understanding of China's social media ecosystem and emerging platforms.
  • Proven success operating accounts on Douyin, WeChat, and Xiaohongshu (RED).
  • Strong copywriting, creative content, and video production skills.
  • Proficiency with editing tools (Adobe PR, Photoshop, Final Cut Pro, etc.).
  • Excellent organizational, communication, and presentation abilities.
  • Native Chinese language skills with strong English proficiency.
  • Fast learner with strong initiative and execution ability and adopt new trends and technologies

Desirable

  • Experience with ASANA or similar project management tools.
  • Familiarity with marketing automation and CRM systems (Marketo, Salesforce).
  • Understanding of online marketing metrics and best practices.
  • Knowledge of SQL or data visualization tools (PowerBI, Google Data Studio).

At Navitas, we're committed to inclusion, diversity, and personal growth. You'll be part of a global education brand trusted by 56,000+ students across the world.

  • Work in a flexible, goal-driven environment
  • Gain real-world experience in education marketing & recruitment
  • Be part of a team that values your energy, ideas, and passion

How to apply

Please apply online to lodge your application successfully.

Applications will close on 26 December 2025. However, we reserve the right to progress or confirm applicants prior to close date. Applications received after the close date may be considered pending the recruitment process.

Additional Information

  • Full working rights in Guangzhou, China is required.
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