Marketing and Communications Director, China

Marketing and Communications Director

Salary:
Competitive and based on experience

Location:
Shanghai

Keywords:
integrated marketing strategy, multi-channel campaigns, digital transformation, stakeholder engagement, brand affinity, audience insights, strategic communications, financial management, team leadership, market segmentation

An exceptional opportunity has arisen for a Marketing and Communications Director to shape the future of a renowned international organisation's presence in China. This pivotal role is designed for an accomplished professional who thrives on developing and executing integrated marketing and communications strategies that resonate with diverse audiences, drive business growth, and enhance brand reputation. You will be at the forefront of aligning local initiatives with global objectives, working closely with cross-functional teams to deliver impactful campaigns across multiple channels. The organisation offers a collaborative environment where your expertise in digital transformation, stakeholder engagement, and strategic storytelling will be highly valued. Flexible working opportunities, generous pension contributions, and ongoing training are just some of the benefits you can expect as you lead a talented team towards achieving ambitious goals.

• Play a key role in shaping the marketing and communications landscape for one of the world's most respected international organisations in China, ensuring all activities align with global standards while being tailored to local market needs.
• Enjoy flexible working opportunities, generous pension contributions, and access to extensive training programmes that support your professional development and personal growth within a supportive and inclusive environment.
• Lead a high-performing team dedicated to delivering innovative multi-channel campaigns, driving digital transformation projects, and building lasting relationships with stakeholders across education, cultural engagement, and business sectors.

What you'll do:

As the Marketing and Communications Director, you will take ownership of designing comprehensive strategies that elevate the organisation's profile across China. Your day-to-day responsibilities will involve collaborating closely with colleagues from exams, cultural engagement, and other business units to ensure all messaging is consistent yet locally relevant. You will spearhead digital innovation projects aimed at improving customer journeys while also leading the charge on data-driven campaign planning. By harnessing your deep understanding of market dynamics and audience behaviour, you will craft compelling narratives that position the organisation as a trusted partner. Your ability to analyse performance metrics will enable you to refine tactics continuously for maximum impact. Success in this role hinges on your capacity to inspire your team, build consensus among stakeholders at all levels, manage budgets effectively, and champion best practices in both traditional and digital marketing.

• Develop and execute an integrated marketing and communications strategy for China that aligns with global objectives while resonating deeply with local audiences.
• Design and implement innovative multi-channel campaigns to maximise brand affinity, support various routes to market, and demonstrate strong return on investment.
• Drive digital transformation by leveraging digital channels such as SEO, PPC, and private domain expertise to enhance customer experience and increase conversions.
• Stay abreast of market trends, audience insights, and emerging opportunities in China to inform strategic decisions and ensure relevance in all marketing activities.
• Apply authoritative knowledge of marketing principles to solve complex challenges by integrating diverse information into actionable solutions.
• Distil complex concepts into persuasive business case presentations that influence senior decision-makers regarding significant changes in policy or practice.
• Provide expert strategic marketing advice to support business development efforts and shape partnership strategies that foster sustainable growth.
• Identify new marketing approaches or techniques that improve efficiency and broaden business impact across B2B and B2C segments.
• Oversee quality assurance processes for campaigns by monitoring performance against KPIs, evaluating impact, and identifying areas for continuous improvement.
• Maintain excellent relationships with internal teams, external partners, suppliers, and stakeholders to ensure seamless delivery of integrated marketing activities.

What you bring:

To excel as Marketing and Communications Director, you will bring a wealth of hands-on experience from both B2C and B2B environments where you have successfully led transformative growth initiatives. Your background should include not only technical proficiency in integrated campaign management but also a nuanced appreciation for cultural sensitivities unique to China's marketplace. You are adept at translating strategic vision into operational excellence—balancing creativity with analytical rigour when evaluating campaign outcomes. Your fluency in Mandarin enables you to communicate authentically with local audiences while your familiarity with Cantonese further broadens your reach. As someone who thrives on collaboration rather than competition, you naturally foster trust among colleagues at every level. Your financial acumen ensures resources are allocated wisely without compromising quality or impact. Above all else, your empathetic approach empowers those around you—creating an environment where everyone feels valued as part of a shared mission.

• A degree or professional qualification in marketing, communications or business; equivalent experience will also be considered as meeting this requirement.
• Extensive experience leading B2C and B2B marketing initiatives within large-scale organisations—ideally with exposure to education sector products or services.
• Proven track record of building high-performing teams within complex environments while fostering collaboration across functions.
• Expert knowledge of the Chinese market landscape combined with an understanding of how international organisations operate locally.
• Demonstrable experience managing significant budgets responsibly while delivering measurable ROI through effective risk mitigation strategies.
• Fluency in Mandarin is essential; proficiency in Cantonese would be advantageous for engaging broader audiences.
• Exceptional analytical skills enabling you to interpret complex data sets for informed decision-making around campaign effectiveness.
• Strong interpersonal abilities allowing you to nurture positive relationships with internal stakeholders as well as external partners.
• Experience overseeing crisis communications planning alongside proactive media engagement initiatives designed to protect organisational reputation.
• A commitment to upholding values such as openness, inclusivity, optimism, expertise, boldness—and applying these consistently throughout your work.

What sets this company apart:

This organisation stands out globally for its unwavering commitment to fostering international cultural relations through education, arts, language learning, and community engagement. With a long-standing reputation for integrity and inclusivity, it provides employees with meaningful opportunities to make a tangible difference in people's lives across borders. The workplace culture is built upon core values such as openness, expertise, optimism, boldness—and these are reflected not only in daily interactions but also in policies supporting flexible working arrangements. Employees benefit from generous pension contributions alongside access to world-class training resources designed to nurture both personal growth and professional advancement. The organisation actively encourages input from under-represented groups at all levels—ensuring diversity is celebrated as a source of strength rather than simply compliance. By joining this team in Shanghai, you become part of an inspiring network dedicated to building bridges between cultures while enjoying genuine support from knowledgeable colleagues who share your passion for making an impact.

What's next:

If you are ready to play a central role in shaping the future of international engagement through strategic marketing leadership—this is your moment

Apply today by clicking on the link provided; take the next step towards an exciting career where your talents will truly make a difference.