Manager, Design

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 12, 2025

Shift:

Job Description Summary:

Coca-Cola is the worlds' largest beverage maker and one of the worlds' most valued brands. We have achieved such recognition and success because of the people we have and the values shared. Working within our organization is a pleasure and comes with great responsibility, and as such we act with great integrity as we embark on a journey to create great brands the world-over. You are part of that team.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

Design Manager's primary focus area will be: 

• Responsible for the development and management of our Visual Identity Systems across global, regional and local brands
• Mastering how Visual Identity Systems are applied to strengthen the power of the brand and brand message across all platforms and connection points
• Designing strategies and executions that bring our Identity Systems to life through the complete consumer journey 
• Being the guardian of our brands, protecting the integrity of the brands' experiences while continuously driving relevance with our audiences 
• Ensuring path to purchase (online and offline) are seamlessly integrated.
• Developing plans to ensure that all expressions of the brand on afore-mentioned consumer/purchase journeys remain true to the essence of the brand.
• Thinking analytically and creatively about the role of various forms of content in creating seamless experiences
• Responsible for developing initiatives that elevate the experience of our brands, increasing the company's transactions
• Partnering with all parties (creative/content/shopper) to ensure brand design on specific content is coherent and the experience is flawless across any brand touchpoint
• Balance creative integrity with business objectives, managing timelines, agency partners, venders, cross-functional teams and suppliers to meet tasks
• Work extensively with colleagues and agency partners to influence and inspire through design

KEY SUCCESS PARAMETERS

Experience

• VIS, packaging, brand and digital design competency
• Design strategy and executional excellence 
• Direct experience with design strategy, briefing, planning, project management, development, layout, graphics, art direction and branding
• Preference for experience working in or partnering with design/brand agencies
• Preference for design experience across multiple expressions (e-commerce/shopper marketing/packaging/brand building)

Work Focus

• Ability to capture strategic intents, write clear compelling briefs, guide and provide input to creative development at OU level, and design strategies at global level
• Ability to lead and integrate brand experience across multiple touch points 
• Good understanding of the marketplace, culture, beverage industry, youth culture and Greater China.
• Expertise in working with different external partners (i.e. creative agencies, design/digital agencies, production companies)
• Design thinking capability
• Ability to work in Agile cross-functional teams 
• Ability to project manage (ability to write briefs, provide constructive valuable feedback, manage timelines, budgets and deadlines)

Communication Focus 

• Role will require frequent communication with OU Design Lead and extended Team, OU IMX Team, Global Design Team, OU Marketing Team, and cross-functional teams
• Role will also interact frequently with external parties, particularly design, creative and digital agencies
• Ability to inspire, motivate and clearly articulate ideas, suggestions and feedback on design.
• Be a go-to source for knowledge, inspiration and problem-solving abilities for design, as an open and willing team-player. 

REQUIREMENT & QUALIFICATION

• Bachelor Degree
• Experience working in a similar corporate organization, with design as a key output or;
• Experience in a Design/brand agency with account servicing, project management or strategic role
• Ability to develop and work with partners to build design strategies from which excellent design solutions are delivered
• Must have great communication skills and be able to work under pressure and within tight deadlines
• Ability to multi-task across varying projects, be team player, independent and self-driven 
• Extremely passionate about design and brand building

Skills:

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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