Field Marketing Manager, Greater China

Business Area:
Marketing

Seniority Level:
Mid-Senior level

Job Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world's largest enterprises.

As the Field Marketing Manager, you will be the strategic partner to sales, serving as the "go-to" marketing point-of-contact for your territory - Greater China & Hong Kong. Reporting up to the Director, APAC Field Marketing, you will work in a fast-paced, agile and collaborative marketing environment. You will be responsible for developing a prioritized marketing plan to achieve sales goals and marketing performance indicators (KPIs). You will build a GTM plan with purpose that is aligned with business priorities, in collaboration with the broader marketing team to maximize the investment to encompass all aspects of the marketing mix, deliver stellar customer experiences, adhere to marketing processes and drive results against goals.

As the
Field Marketing Manager
, you will:

• Closely align with sales on regional sales goals, keep a pulse on business needs and form insights
• Develop a regional plan that encompasses the full marketing investment mix aligned to company GTM priorities with strategy and purpose, in partnership with the extended marketing team.
• Implement a mix of marketing tactics to fuel growth and accelerate deals including 1:1 ABM, in-person events (Cloudera led and 3rd party sponsored), meeting/calling programs and more to increase brand & demand, expand and retain customers, accelerate deals and penetrate new logo accounts
• Execute events and campaign pre, during and post event strategy with operational excellence
• Interlock cross marketing to leverage approved messaging and assets as well as collaborate on the GTM plan and drive velocity through the demand funnel
• Engage partners and with partners in select marketing events and campaigns to deliver results in collaboration with Partner Marketing
• Lead management and close collaboration with the ISR team.
• Measure, analyse and evaluate performance against KPIs and goals to continually optimize results, deliver actionable insights, and make data driven decisions to continually improve outcomes
• Manage budget forecasting and spend
• Drive pipeline outcomes and marketing ROI
• Be an ambassador for brand and compliance
• Be responsible for overseeing the demand funnel to increase velocity to close
• Report and present the region's results and plans in QBRs.

We're excited about you if you have:

• BS/BA in business, marketing or communications.
• 5+ years in Field Marketing with history of high-impact work
• Additional experience in Demand Gen, Partner Marketing or Events is ideal
• Experience in fast-paced tech software marketing is ideal
• Sales experience is a plus
• Ability to build and execute a strategic GTM collaborative marketing plan, including in-person events and account based marketing
• Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives
• Highly motivated and experienced marketer with a passion for field marketing, brand-building, partner strategies, event planning, and demonstrated ability to plan and execute marketing campaigns and/or partner marketing programmes
• Ability to manage multiple activities in a fast-paced and dynamic working environment that includes: events, ABM field programmes, demand generation & other tactical field activities.
• Excellent planning, organisation and communication skills; must be a team player.
• Familiarity with marketing automation and CRM tools such as Marketo and
• Excellent written and verbal communication skills (English and Chinese)

What you can expect from us:

• Generous PTO Policy
• Support work life balance with Unplugged Days
• Flexible WFH Policy
• Mental & Physical Wellness programs
• Phone and Internet Reimbursement program
• Access to Continued Career Development
• Comprehensive Benefits and Competitive Packages
• Paid Volunteer Time
• Employee Resource Groups

EEO/VEVRAA