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Senior Brand Manager

1 hour ago

Shanghai, Shanghai, China Coty Full time

Responsibilities
The Senior Brand Manager is responsible to drive the development and execution of

marketing bundles and Burberry Fragrance plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

Your main focus :

  • Identify and implement Burberry Fragrance strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing and fashion house guideline.
  • Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely innovation launches in China.
  • Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.

YOU ARE A COTY FIT

As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

  • 8+ years' experience in Marketing, luxury beauty marketing will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP
  • Drive business results with close collaboration with global and local partners
  • Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
  • Experience in consumer work and mix development a plus
  • Strong communication, and good at coordinating and mobilizing the internal and external resources.
  • Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.

Our Benefits
As our this role, some of the benefits you will receive are:

  • A salary that matches your knowledge and experience
  • Great holiday benefits
  • Comprehensive medical and commercial insurance
  • Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS

  • Our recruiter will contact you within 10 working days.
  • A telephone/online introductory meeting follows.
  • A first online/in-person interview
  • A second interview
  • You will receive a proposal with the terms of employment.

About Coty
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

For Additional Information About Coty Inc., Please Visit
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