Assistant Brand Manager for Gucci

4 days ago

Shanghai, Shanghai, China Coty Full time CN¥200,000 - CN¥600,000 per year

RESPONSIBILITIES

The Assistant Brand Manager is responsible for end-to-end portfolio management, brand communication, and campaign execution for the Gucci Face & Eye category. The role also covers POSM management and cross-channel promotion mechanisms to build brand desirability and drive long-term consumer engagement and sales.

Your main focus:

  • Manage the product portfolio by tracking performance, inventory, and lifecycle stages, while supporting the analysis of sales data and market trends to identify opportunities for optimization and growth.
  • Apply understanding of local consumers, customers, and competitors to adapt global license guidelines and policies for local implementation, while also serving as a strong local voice in proposing new initiatives.
  • Lead and execute marketing campaigns and brand initiatives across multiple channels to drive brand awareness and engagement.
  • Coordinate product launches, events, and promotional activities in collaboration with cross-functional teams.
  • Manage marketing materials, POSM, and inventory to ensure timely availability and brand consistency across markets.

YOU ARE A COTY FIT

As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

  • 3+ years' experience in Marketing, luxury beauty marketing will be a credit. With excellent track record in flawless launch management, S&OP.
  • Project Management: Ability to work independently to deliver project deliverables.
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.

OUR BENEFITS

As our this role, some of the benefits you will receive are:

  • A salary that matches your knowledge and experience
  • Great holiday benefits
  • Comprehensive medical and commercial insurance
  • Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS  

  1. Our recruiter will contact you within 10 working days.
  2. A telephone/online introductory meeting follows.
  3. A first online/in-person interview
  4. A second interview
  5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

For additional information about Coty Inc., please visit

Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.

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