Assistant Brand Manager for Lancaster

Do you want to lead marketing and commercial plans for one of Coty's most important markets?

The Assistant Brand Manager identifies business opportunities and works with the multifunctional team to build & deliver cohesive commercial plans You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market.

Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.

Your main focus :

1. Strategy & Planning

• Lead, align and execute social media strategy from planning to execution, in compliant with corporate brand communication goals and guidelines.
• Lead the Influencer Marketing tactics for each marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.

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2. Social Media:

• Manage brand owned social platform WeChat, Weibo, Red, Douyin with the help of social agency and global marketing team.
• Weekly & monthly social platform review with the readership & social followers growth.
• Solid knowledge regarding social measurements and industry benchmark.
• Strong sense of creative ideation to gain buzz for the brand accounts.
• Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.

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2. KOL Management and Amplification:

• Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC and amplification strategy.
• Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
• Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.
• Deeply understand the detailed tactics of KOL management and amplification strategy, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.

YOU ARE A COTY FIT

As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• 3+ years' experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
• Project Management: Ability to inspire and lead agency, hold them accountable to deliver project deliverables
• Strong communication, and good at coordinating and mobilizing internal and external resources.
• Fluent Mandarin & English capability.
• Strong beauty sense and Luxury taste.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Business Targets, in line with the goals of the Business Unit
• Successful Design and Deployment of Marketing Toolkits for the Brand

OUR BENEFITS

As our this role, some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS  

1. Our recruiter will contact you within 10 working days.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

For additional information about Coty Inc., please visit

Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.