Senior eMarketing Brand Manager, CBEC

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

PURPOSE
-    Develop EC Consumer plan, acquire, engage with consumers to drive EC business & consumer assets growth.
-    Manage EC in-site brand communication and NPD/Customer campaign (S level, big window, livestreaming, short videos), well collaborate with brand/digital/media team via strong DigiEcom hands on experiences, business acumen and influence skill
-    E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners, including media, digital & analytics team, Data/innovation team from Ali/JD, to produce & optimize content/campaign effectiveness, develop best practice and provide guidance to Sales & brand team

RESPONSIBILITY
-    E-commerce Campaign and content strategy from category multi-brands level to Account level, Be accountable for in-site integrated campaign and content planning for each EC Customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
1)    Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy
2)    Help drive Innovation Incubation through tailor made consumer plan, traffic strategy collaborated with X-team.
3)    Lead to establish, maintain and improve EC communication assets, and provide guidance to Sales/TP.
-    Innovative & Creative E-commerce Customer Campaign Excellence
1)    Develop and manage EC Customer campaign excellence, including S/A level IMC, new product EC activation, big window campaign, collaborated with brand/media/digital/EC sales/TP/agency/Platforms.
2)    Develop and manage EC always on content excellence, including livestreaming/short videos/wendajia/etc.
3)    Coordinate w/ EC paid media and ECRM team to maximize EC in-site Re-targeting to maximize EC content assets and drive EC sales based on brand IMC or other media initiatives
-    E-commerce Content Intelligence & optimization
1)    Always dare to try and keep agile to Bring non-traditional ideas in EC campaign to acquire & engage consumers in innovative ways via new tools from DigiEcom perspective
2)    Closely work with ISV and keep learning agility on trend & best practice on digital trend, ecosystem evolvement of leading e-platform and other marketing channels, to identify opportunity areas and propose initiatives for better content and consumer experience
3)    Keep abreast of competitor social & content activities as well as wellness, lifestyle consumer trends to ensure our content with continuous high consumer/shopper/customer relevance.
4)    Provide guidance & best practice sharing to help team optimize content & consumer experience. 
5)    Continuous A/B Test for business insights from targeting, creative, to activation. 
6)    Optimize the way of working; develop template/process for creative, efficient, effective content generation, x-functional collaboration and KPI management

QUALIFICATION
-    Education/Experience
1)    Bachelor or above, majored in business, marketing, communication or advertisement related
years of relevant Digital Marketing & Ecommerce experience in FMCG Company
3)    Working experience in Personal & beauty Care, Innovative companies in Baby & Kids (Toys) categories, KFC/MacDonald's/Starbucks are preferred
4)    Excellent English in both oral and writing, good communication skill, be comfortable to co-work with global/regional team as well as collaborate with sales team.
-    Special Knowledge
1)    Good Marketing fundamentals, Data analytics & Insight generation skill with logical framework thinking, as well as interpersonal skill. Comfortable to work with X-functions in Matrix organization
2)    Good understanding of Digital & Ecommerce Traffic ecosystem of key leading platforms (Alibaba, JD, etc) including both eKA & FGS mode.
3)    Good understanding of EMKT/digital/social Knowledge, understand how performance media can support both brand building & e-commerce sales.
4)    Good understanding on e-commerce and hands-on co-work experience is preferred: Platform co-op, TP, in-site traffic, etc, Ability to provide thoughtful, data analytics-based guidance to Sales & TP.
5)    Hands-on experience & successful track record on Brand Digital campaign/activation planning and end to end digital execution, creative development & implementation, KOL/IP partnership, etc,
6)    Understanding of Marketing mix, media KPI evaluation and digital/social media tactics. 
7)    Skill on Agency management & Negotiation, Ability to provide thoughtful & inspiring guidance to agencies.
-    Skills
1)    Passionate, insightful, Easy-going, Very good learning agility, Curiosity & Passion in DigiEcom Marketing.
2)    Very good communication, interpersonal and presentation skills
3)    Strong analytical & e-commerce sense. Used to working in a fast paced environment, self-motivated and result driven.
4)    Ability to strategic think and data based analysis & management, good balance between head & heart.
5)    Good learning Agility and willing to Achieve & Collaborate.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.