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Senior Marketing Intelligence Analyst

5 hours ago

Shanghai, Shanghai, China Schneider Electric Full time

Job summary

We are looking for a marketing specialist as a central function who will collect and synthesize marketing data/documents from leagues and squads in an agile organization.

Main responsibilities

Offer master data collection, analysis and publication\: work closely with Finance team and front office marketing team to collect offer data from key countries/zones, validate with country focal and product owners, then work on data analysis at regular basis; publish data results to league leaders, league marketing and selective commercial team with consistent report format;Competition intelligence for legacy offers\: collect competition intelligence from prescription leader, commercial team, marketing campaigns/exhibits, external research sources/newsletter and work on consolidation; facilitate to improve the usage of competition database, to track progress and organize sharing within marketing community;Market research for deep-dive topics\: facilitate to work on future offer strategic topics, e.g. digital, MVDC, prosumer, etc.Ad-hoc marketing activities\: incl. AMR analysis, internal KPI update (offer sustainability, etc.), format consistency for league marketing, etc.

Required qualifications

Bachelor degree or above in marketing / management / engineering /science; relevant education background and MBA preferred;2-5 years marketing experience in industrial B2B is required; other experiences like sales or business development will be a plus;Highly fact-based and data-driven, solid skills in consolidating marketing intelligence and proficiency in Microsoft Word, Excel, PowerPoint; Skills in other data processing tools, e.g. Power BI and Tableau will be a plus; Strong ownership and self-motivation, credible in delivering results;Excellent communication skills, proven stakeholder management skills and multi-cultural experience will be a plus;Fluent English (both verbal and writing), French speaker will be a plus.