Senior Manager Visual Excellence, North

6 days ago

Shanghai, Shanghai, China adidas Full time CN¥300,000 - CN¥600,000 per year

Senior Manager Visual Merchandising, Region

Area: China

Department: Retail

Director Reporting Line: Senior Director Visual Merchandising

Indirect/Secondary Reporting Line:

Subsidiary/country: GCA

Location: Shanghai

GSMS Grade: M3

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility:



Purpose & Overall Relevance for the Organization:

Deliver best VM knowledge to adidas store cross all channels. Elevate the Visual Merchandising and In store communication standards within store to ensure consistency and compliance with global standards to meet and achieve KPI's and maximize profits. Flawlessly execute visual merchandising directives and campaign executions

Key Responsibilities:

  • Implement visual merchandising principles & techniques
  • Flawlessly execute visual merchandising directives and campaign executions
  • Elevate the visual merchandising and in store communication standards within store to ensure consistency
  • Drive in-store space efficiency by tracking the sales vs space ratio
  • Lead regional VM team to train in-store VM, OVM and store staffs on all relevant global visual merchandising standards and guidelines
  • OVM management for both own retail and franchise stores
  • To collaborate closely with VM planning teams to support trade meeting set up
  • To collaborate closely with store operation and VM store opening teams to support new store opening set up
  • To collaborate closely with retail training teams to provide basic VM training content for both online and offline

Key Relationships:

Internal:

  • VM Planning
  • Retail Marketing
  • Operations
  • Assortment planning
  • Store Design
  • Retail Academy
  • Retail Excellence

External:

  • vendors

KPI's:

  • Adapt and implement global visual merchandising manual
  • Apply and maintain brand retail standards 
  • Create monthly campaign plan for both own retail and franchise stores
  • Execute new campaign flawlessly in store
  • By updating MNQ styling to support online/wechat sale
  • Work with assortment planning team and operation team to develop solutions and strategies for maximizing sales and driving store KPIs
  • Manage regional OVM to delivery best VM compliance in store
  • Create VM training materials and conduct seasonal VM training seminars to OVM/in store VM /VM champion and store staffs
  • Ensure new store opening successful

Knowledge, Skills and Abilities:

  • Good communication skill
  • Good interpersonal communication skill
  • Has strong organized, logic, strategic thinking

Requisite Education and Experience / Minimum Qualifications:

  • At least 8 years visual merchandising experience with sports brands or fashion retail brand
  • Able to execute in store set up independently
  • Bachelor's degree or above
  • Proficient in MS application suite (Word, Excel, Outlook, PowerPoint, Teams)
  • Fluent English

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