Segment Marketing Manager

The world is being shaped by technology and Imagination Technologies is at the very core. Working at Imagination Technologies means you're a part of constant innovation. We design the key building blocks for market-leading chips that make your tech smart, powerful and connected – and we do this by targeting strategic vertical segments. With high performance compute and AI applications changing the substance of data centres at the edge and in the cloud, we are expanding our Segment Marketing team by recruiting a Segment Marketing Manager - Data Centre who will create and drive a vision that will help deliver our mission to design a smarter future. 

Working in a close collaborative relationship with stakeholders including Imagination's business units, sales, marcom, business development and strategy teams, as well as customers and partners, you will lead an activity that develops and executes short- to medium-term segment strategies.  These are the strategies that will drive Imagination to global leadership in the market segment, leading to value-driving outcomes – in effect, shaping our future.

The role reports into the China Segment Marketing Director, with a dotted line into the VP of Segment Marketing.

You will

• Drive the assessment, analysis and evaluation  of the data centre market segment including subsegments.
• Provide guidance to the organisation as to how to engage with key players via the annual segment review to as part of the corporate strategy lifecycle
• Manage Imagination's go-to-market strategy and product positioning with customers, OEMs and their partners in the data centre segment and relevant subsegments
• Create demonstrable market pull across our range of products and services
• Help frame the "terms of the discussion" in the marketplace around Imagination and its offerings

And in your own right, alongside wider members of the wider Imagination team, you will:

• Demonstrate domain understanding in your market segment end-to-end, with a grasp of the relevant macro and micro trends such as 5G, gaming, AI and others
• Understand where the money is being made today, where will it be made tomorrow – and understanding the 'pain points' that lead to successful value creation and value capture
• Define, agree and execute strategies that position Imagination as the preferred thought leader and strategic supplier in these segments, surmounting barriers to Imagination's market entry and erecting barriers to others
• Use domain knowledge to appropriately position existing IP products/solutions for sale now; to inform future new product and service development; and drive revenue generation in the segment
• Develop a data centre segment-specific ecosystem, and suggest potential M&A targets
• Create the appropriate marketing content to support product positioning and thought leadership in the data centre segment
• Track and influence relevant government agencies & industry standards bodies
• Collect, analyse and disseminate relevant and actionable competitive intelligence to the appropriate stakeholders within the organisation
• Deploy management and financial models to provide insight into proposed strategies and business models
• Prepare and compellingly communicate insights and strategy proposals to line management and other stakeholders, taking into account opportunities, risks, uncertainties and mitigation
• Meaningfully collaborate with other members of the broader Imagination team to ensure a clear "line of sight" from corporate objectives through to business outcomes, developing processes and systems as appropriate
• Contribute to various strategy initiatives as appropriate, including support from the ad hoc through to due diligence exercises and the Strategic Plan
• Partner with leaders elsewhere in the organisation to ensure strategies are successfully executed and to learn from past efforts and drive improvements to the business

Abilities make possibilities
Committed to making your customers, stakeholders and colleagues successful, you're an excellent communicator, listener and collaborator who builds trusted partnerships by delivering what you say, when you say. You're curious, solutions orientated and a world class problem solver who constantly seeks opportunities to innovate and achieve the best possible outcome to the highest imaginable standard, while seeking to learn from every encounter, interaction and project.

You have

• Demonstrable experience in a similar strategic marketing role as a member of a segment or product strategy team
• Experience of an industry with a similar product and sales lifecycle to semiconductors
• Ability to effectively synthesise and communicate complex business issues
• Capability to influence senior stakeholders through financial modelling and presentations

You might also have

• Relevant semiconductor industry experience
• Experience at a top management consulting firm
• MBA or background in economics or another quantitative discipline
• Project management experience