Director, Consumer Solutions – Affluent Segment

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

The Product organization drives consumer and commercial product innovation and development for Visa in China. The group identifies, prioritizes, and builds alliances and solutions for new products, platforms, and market segment penetration.

The Consumer Solutions team focuses on designing and integrating Visa's product solutions and benefits into digital platforms and end-to-end mobile experiences, enabling superior value propositions for consumers. This role aims to drive clients' preference for Visa as a strategic partner and enabler of superior value propositions for digitally enabled consumers.

What a Director, Consumer Solutions – Affluent Segment  does at Visa:

Strategic Leadership

• Lead and deliver market Big Rocks Initiatives in FY26 especially on XB affluent. Develop and implement Visa's affluent strategy and solutions, aligned to market trends and client needs. Drive seamless execution of product initiatives to achieve annual scorecard targets, including affluent PV growth.
• Oversee client-level product strategy and key initiative progress for Northern China and part of Southern China clients, also cover part of GBA synergized benefit platform development.

Product & Market Development

• Lead coverage of key verticals (e.g., Ultra High Newworth, sports, hospitality) and top corridors (e.g., JPKR, AUNZ) to enhance affluent customer engagement.
• Jointly coordinate initiatives with digital partners and merchant partners, including Apple Pay integration and Dual Currency Dual Brand card chip enablement workstreams.
• Act as subject matter expert on major Visa consumer solutions (Tap-to-Pay, Visa Select Reward Platform, VisaPay, Visa Flex etc.), also participate in agile new product/solution development workstreams and roll out to clients.

Cross-Functional Collaboration

• Partner with Marketing, Client Relationship Management, Consulting teams to design and deliver key strategic projects.
• Collaborate with internal and external stakeholders to ensure timely execution of product strategies and initiatives.
• Build and maintain strong relationships with product and business contacts at client organizations.

Market Insights & Analysis

• Conduct market research to identify affluent segment opportunities and competitive threats.
• Provide in-depth analysis and consultancy to enhance client product offerings and drive KPIs such as CIF (cards in force) and transaction volume.

Projects you will be a part of:

• UHNW product launch
• Consumer Payment modernization projects like Dual Currency Dual Brand card chip enablement, Applepay enablement
• D2C portal integration and iteration

Why this is important to Visa

As Director, you will be a key driver of Visa's growth in the affluent segment. You will translate market insights into actionable strategies, oversee high-impact initiatives, and strengthen Visa's position as the preferred partner for premium customer solutions. Your leadership will influence both strategic direction and day-to-day execution, delivering measurable business results in one of Visa's most important market segments.

What you will need:

· Master's degree in Finance, Business Administration, CS, EE, Mathematics or a related field.

· Professional Experience: Minimum 12 years of experience in strategic product roles within the consumer solutions sector, ideally in card schemes, fintech, internet, or issuing banks

· Proven track record in managing affluent customer initiatives, digital payment solutions, loyalty/rewards systems, and partnership development

· Proven track record in product led growth (growing either usage or acquisition through channels)

· Strategic Thinking: Demonstrated ability to think strategically and develop long-term plans. Strong analytical skills and the ability to make data-driven decisions.

· Product Strategy: Proven experience in developing and implementing successful product strategies. Familiar with product management principles and methodologies.

· Leadership Skills: Exceptional leadership and team management abilities. Experience in leading cross-functional teams and driving results.

· Strong client engagement and relationship management skills

· Excellent bilingual (English & Mandarin) written, verbal, and presentation skills

· Financial Acumen: Understanding of financial management principles and experience in managing budgets.

· Ability to deliver high-quality outputs in a fast-paced, multi-tasking environment.

· International and domestic travel required

What will also help:

· Previous experience in UHNW consumer product management is preferred.

· Working experience in Multinational Enterprise is preferred

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.