Product Marketing Lead Specialist

6 days ago

Shanghai, Shanghai, China Ford Motor Full time CN¥1,200,000 - CN¥2,400,000 per year
Description

Product Marketing Specialist will be responsible for delivering Product Development marketing deliverables for New Energy sport utility vehicles.

Responsibilities


•    Assist marketing representative for assigned future product programs, representing the voice of China market and the target customer and serve as the subject matter expert on pickups and off-road sport utilities

•    Support the key deliverables for Product Marketing Manager on developing and obtaining consensus within the JMC Ford Product Development organization for the following:  
-    Strategic intent of the programs for China brand/product portfolio 
-    Target customer definition and nameplate brand positioning
-    Identification of product innovation and feature opportunities as well as required services and experiences to win over and delight customers
-    Integration of market brand strategy (both primary and vehicle line brands) into vehicle line product assumptions
-    Development of market equation (volume, mix, revenue, variable marketing, and fixed marketing)
-    Futuring of segment, competitive set, vehicle product needs, and customer requirements
-    Ongoing product improvement, profit improvement, and complexity reduction efforts

•    Support marketing research team to deliver research requirements

•    Collaborate with the accessories team to ensure accessory plan is in place at vehicle production start

•    Support marketing communications (brand, digital, social, PR, etc.) team with the vehicle marketing launch process

Qualifications


•    A bachelor's degree in engineering or marketing; MBA preferred

•    5+ years experience in marketing, product planning, or product development, preferably within automotive industry


•    Knowledge of automotive industry, segmentation, competitive environment, and target customer profile development

•    Understanding of marketing's role in the product development process

•    Understanding of customer needs assessment, automotive product development, and market research

•    Exceptional data analysis skills

•    Ability to effectively communicate and persuade others

•    Ability to champion Ford, China market, and the customer within the cross-functional program environment

•    Strong people relationship skills

•    Excellent problem-solving skills; ability to generate ideas and work out practical solutions with cross-functional teams


•    Knowledge and insight of current China off-road/ boxy SUV & Pickup segment

•    Fluent in English, spoken and written
 


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